Tatiana Liubarets
Tatiana Liubarets

Tatiana Liubarets | Author at https://writtent.com/

Marketing Skills

In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it.

Marketing skills, therefore, have moved ever-closer to center stage in business.

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Copywriting Secrets

Between the hashtag and text speak, the English language as we previously knew it is gone forever. Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research.

While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible.

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Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. An estimated 60% of companies in the US have a blog, and many view it as an integral part of their outreach. While blogging began in the 1990’s as a tool for individuals to share thoughts and hobbies with others, companies worldwide have realized the myriad SEO, lead generation and branding benefits associated with consistently creating content. If you’ve been hesitant to get started, fear not. We’ve compiled virtually everything you need for starting a blog that drives results.

Starting A Blog

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I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action.

They inspire to stay focused on my dearest dreams and help overcome all the challenges I face.

Being a child, I used to write down the most inspiring ideas from books into my notepad and read them from time to time.

Now I start each day by choosing the quote that best resonates with my mood and placing it on my computer’s screen.

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Infographic world

Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Copywriting expert Barry Feldman reports that demand for infographics on the web increases 1% each day! And why not, really – infographics are perfectly viral-ready. They’re easily-packaged, bite-sized bits of information in a gorgeous visual format. If you’re considering joining the ranks of cool infographic creators, consider the following evidence.

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Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:

planned podcasting increase

If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy.

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Blogging Statistics

Whether you are a small business owner just learning nuts and bolts of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts.

Wondering if you need to set up a blog? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?

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Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.

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Sources of Inspiration for Content Creation

Inspiration… A notion that can hardly be explained and, at times, is even harder to find.

Some writers say that only hard work and professionalism will help them to create outstanding pieces of literary art. Others try to assure you that inspiration is of paramount importance for content creation, and without it, all the other frenzied effort is useless.

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