There once lived a valiant B2B marketer named Lance. Even though he was incredibly clever, he had been tasked with a particularly arduous mission. His assignment was to create compelling content about one of the most boring products to ever be sold at the market. Not only did he have to write interesting content, he had to create a lot of it.

Lance discovered a magical secret nearly as old as time, which was that every buyer persona loves a good story. By switching his approach from simple information to a narrative, and by creating heroes and conflict, his audience grew.

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Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. However, what about the other elements? Can you define the x-factor behind blogs which feel like a conversation with a best friend, and the ones that put you to sleep?

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To understand “agile marketing,” you must first understand the whole agile methodology. Introduced first for software development, this method focuses on using new work cadences, sometimes known as “sprints,” to prepare for an unpredictable workflow. The traditional method is known as the “waterfall” method, or put simply, taking on each task as it comes, even if it’s piled on top of something you’re already working on.

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“The journey of a thousand miles begins with a single step.” – Lao Tzu

Mastering blog writing can seem hard and time consuming. Well, actually it is.

Writing is a skill, so it takes a lot of hard work and dedication to become a better writer.

It doesn’t mean it’s impossible, though!

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“Oh, I’ve nearly finished my dissertation though I still have much time left” said no college student ever. When you work on your dissertation, time is against you. You may feel like researching, editing, revising, rewriting and researching again will last forever. In that regard, a professional dissertation writing service may be your light in the end of the tunnel.

Expert writers can find unique and interesting facts for your dissertation. Experienced researchers can find credible sources in the little known places. Or, they may eliminate all kinds of errors from your project. Giving you time and confidence, writing services can make your dissertation less stressful but more effective at the same time.

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A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. It’s still good, but it lacks the mass appeal.

Researchers believe that around 65% of the population are visual learners, who are able to best process information that’s relayed in images, infographics and video. While the average adult reads around 300 words a minute, the human brain processes images 60,000 times faster than text.

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An easiest and cheapest way to boost your academic performance is to use proofreading and editing services. It’s a safe bet that you often lack time even for writing your homework, not to mention proofreading it. Teachers, however, ignore this fact and expect impeccable writing. Your professor behaves like a leader of grammar Nazi who wants every coma and every apostrophe to be in their right places. Oh, and don’t forget the citation style. Someone probably invented APA, MLA and the rest to torture students.

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At Writtent.com, it was a pleasure for me to interview C.C. Chapman, storyteller, explorer, and humanitarian, author of Amazing Things Will Happen and co-author of Content Rules.

The two books I totally recommend to read, very inspirational and informative.

C.C. generously shares some of his content marketing and life wisdom with us.

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Dreaming of a career as a professional writer?

Below, we’ll explore twelve essential steps that will not only steer you toward becoming a professional writer but also empower you to thrive in a landscape brimming with opportunities and creativity.

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If you’re under the impression that outsourcing is a dirty word, you may be shocked to know it’s actually pretty commonplace. 35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing.

In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing.

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