An estimated 88% of brands today are using social media for marketing. If you’re not on Facebook, Instagram, X (formerly Twitter), or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
Continue readingHave you ever wondered why some people are not afraid of losing their job? They have courage to ask for advancement and salary raise and quit jobs they are not happy with. They seem to ignore the global unemployment crisis and look for a better position most of the time. Paradoxically, they get lots of interviews and are accepted for the most desirable jobs.
What secret knowledge do they possess?
Continue readingDo you want to understand the current trends and dynamics shaping SEO in 2024? You’ve come to the right place.
We’ve compiled and categorized a list of the latest SEO statistics for you.
Continue readingI’ll clue you into a little secret. There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Literally everyone has days where their ideas run dry, or they’d just rather be sitting on a beach far from their laptop. Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music.
Continue readingWhen creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel – also sometimes known as a sales funnel – there’s a good chance you’re losing many of your potential buyers. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel.
Continue readingThere are moments in life when you have to write a personal statement. Even though this task is nothing more than an extended essay about yourself, it can be not that easy, as it seems. On one hand, you may think that you know the topic like nobody else. Indeed, who better than you knows everything about your experiences, talents and life views? On the other hand, it clears out that knowledge and clear understanding of the topic is not enough. Choosing the right tone can be much more difficult than recollecting the central episodes from your autobiography.
Continue reading3-5 seconds. Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand. Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company.
That means that fancy flash designs, enormous images, or any other elements which can slow your load time to a crawl are definitely out of the question.
Continue readingIt goes without saying that you need to be consistently and continually updating your blog with new, relevant, and interesting content. But when is the best time to update your blog? Is there a specific day or time that your readers and customers click on your blog, comment on it, or share it more so than any other time or day of the week?
Continue readingMike had his website launched – and now a whole world of online opportunity was open before him.
He’d always dreamed of being an entrepreneur. When he was a young boy, his Father told him to build his own business because this was the only way to make a difference in this world. Mike wanted the freedom to follow his dreams and build an empire. Mike was a natural-born innovator, and his years of dreaming, saving, research and hard work had finally paid off.
Continue readingIf there is only one thing that can make your CV look better, it is a cover letter. It helps you get your foot in the door and say to your potential employer: ‘Hey there, please read me and pay attention.’ It may seem obvious and unnecessary. However, a couple of introductory phrases can make a whole world of difference.
Last year, I had a hard time writing more or less decent cover letters. I was looking for a job and sent dozens of CVs daily. Sometimes I even reduced my cover letter to minimalistic ‘Best regards’ and… never heard back from the recipients. In other words, I know it from my own experience that a properly formatted cover letter is as important as a suit and tie in your job interview.
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