Every content marketing strategy should involve a plan for blog commenting. It’s entirely too easy to get stuck in a comfort zone of creating content, while keeping up on other blogs in your niche via RSS feeds or email subscription. However, taking the time to leave comments really matters, and it’s an integral part of your content promotion strategy whether you realize it or not. Content marketing expert Ken Mueller cites his regular commitment to leaving comments as a critical success measure, stating “[i]t has been incredibly important to my growth as a blogger, and to the growth of my business.”

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Wouldn’t it be great if you checked your email one day to find a message from a leader in your niche? And I don’t mean their latest email newsletter – I mean an individual email with free blog content they wrote, exclusively for your blog?

When I first started blogging, I had a hard time catching the eyes and ears of other bloggers. I was the new kid on the scene, and even back then, there were thousands of other bloggers out there, also vying for the attention of the top names in my niche. But if you can make a big-name blogger aware of your content – and that content is great, of course – they might share it with their followers. So I was frustrated. I felt like I was spinning my wheels, just hoping to get noticed.

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Have you ever wondered why some people are not afraid of losing their job? They have courage to ask for advancement and salary raise and quit jobs they are not happy with. They seem to ignore the global unemployment crisis and look for a better position most of the time. Paradoxically, they get lots of interviews and are accepted for the most desirable jobs.

What secret knowledge do they possess?

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2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. And 2024? That was when these seemingly disparate marketing practices began to convene. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach.

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I’ll clue you into a little secret. There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Literally everyone has days where their ideas run dry, or they’d just rather be sitting on a beach far from their laptop. Great content creators learn to find inspiration in unexpected and surprising places, regardless of whether they’re in business blogging or composing music.

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There’s nothing simple about creating a content strategy.

Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:

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When you’re constantly creating content for your business blog, the wells of inspiration can dry up pretty quickly.

It’s crucial to fill them up again by consuming quality content yourself.

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It goes without saying that you need to be consistently and continually updating your blog with new, relevant, and interesting content. But when is the best time to update your blog? Is there a specific day or time that your readers and customers click on your blog, comment on it, or share it more so than any other time or day of the week?

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Mike had his website launched – and now a whole world of online opportunity was open before him.

He’d always dreamed of being an entrepreneur. When he was a young boy, his Father told him to build his own business because this was the only way to make a difference in this world. Mike wanted the freedom to follow his dreams and build an empire. Mike was a natural-born innovator, and his years of dreaming, saving, research and hard work had finally paid off.

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Measuring the ROI of your business blogging can be difficult at times because of all the factors that come into play.

By making regular blog post updates, you’ll get tons of benefits like higher search engine visibility, more inbound links, press mentions, and more!

The list can go on and on…

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