Did you know the average person spends over 5 hours every day online? And that internet usage continues to grow each year?
There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content. To help you bridge the gap between mediocre and excellent, or boost your volume without losing quality, here are 7 must-have tips for brilliant blogging:
Why the heck should you care about including keyword research in your content strategy in the age after Google’s Penguin, Panda, and Hummingbird updates? You may be of the school of thought that the old days of SEO are long gone, and your content strategy can work without it.
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news:
You don’t have to create all that content yourself.
Most of the content you publish should be your own, but you can also curate content for your business blog. Content curation saves you time and helps you build relationships with other businesses and blogs.
You already know that guest blogging is an awesome technique to build and grow relations by generating incoming links. It’s 5 times more effective to grow a website audience and traffic by publishing posts on other websites than on your own. Even further, it’s the only white-hat SEO technique left out there that allows you to legitimately grow incoming links and audience.
Yet, there are mistakes that will absolutely sabotage your guest blogging efforts.
“So, stick a fork in it. Guest blogging is done, it’s gotten too spammy.”
Every marketer with an internet collection gasped when Matt Cutts, Google’s head webspam fighter, published these words on his personal blog a little over a week ago. For decades, guest blogging’s been the backbone of many brilliant brands’ outreach strategies, and often with remarkable results. Case studies have reported remarkable results, including 400% jumps in subscribers from landing a single post on a high-authority site:
There are few shortcuts to great SEO in the post-Panda update era. While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. Or can it?
Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Not fully convinced that a high search ranking matters?
Experienced content marketers have been hailing the expert interview as one of the best sources of content since the Internet was born, and with good reason. Interviews with experts help you get better information than you might have been able to get otherwise, vary the content you produce for more engagement, and lift the burden of creating tons of content on your own.
If you’re using content to attract and engage your prospects and customers, expert interviews can take your content marketing to the next level.
So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Now what?
First you need to find an expert or two to interview. Then you’ll nail down the details, the technical stuff, and the interview itself. Use these interviewing tips to help you prepare and record interviews your customers will love to hear and share.
Outsourcing content is a bit of a secret among marketers. In an age where many of the industry thought leaders have risen to prominence through their blogs, no one wants to admit they’ve utilized a ghostwriter. However, recent studies from Content Marketing Institute indicate that all the cool enterprising kids are doing it.
Writing a research paper is like cooking soup. You mix up the ingredients of research, analysis and your generalizations to get the result you intended. The quality of the chosen ingredients makes a huge difference. There is no way someone may like undercooked potatoes. Similarly, nobody likes quick research without comprehensive understanding of the problem. Whereas there is no secret service to help you with your homemade soup, a research paper writing service can boost your research process.