Figuring out how to start a blog isn’t the hard part. Creating a content strategy, an editorial calendar, and writing your first post aren’t for the faint-of-heart, but many bloggers find that growing an audience is their biggest challenge. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics. And the benefits of improved blog traffic are pretty clear:
Are list posts part of your content marketing strategy?
If they’re not, they definitely should be! List posts are the second most-shared form of content, after infographics. They’re easy-to-digest for readers, and have an instant viral quality. That doesn’t mean you can sit down to pen the perfect list post without effort, though. There are tactics you can use to improve your content’s performance. Here is some of the latest data to improve your approach:
Do blogging metrics really matter? Yes, they absolutely do. If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action.
As Jay Baer points out, “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.” Unless you take a deep look into your traffic sources, page views and conversions on a consistent basis, you could find yourself at the helm of a blog that’s attracting the wrong type of visitors, or worse, just isn’t getting the attention you deserve.
How do you manage to create content without any time to blog?
Unless your company is in a position to hire a dedicated, full-time content creator, it can be challenging to work blogging into an already busy work schedule.
How long does it really take to create content? Reports vary, but many experts claim they work on an article for anywhere between 2 hours and several days. Are people on the quicker side creating low-quality stuff? Not necessarily – they’ve probably just mastered the art of productivity. I’ve been creating web content professionally since late 2010. On a typical day, I write anywhere between 2,000-3,500 words of really great stuff. I’ve learned more than a few tricks to speed myself up during my years at the keyboard. I’ve decided to provide you all with unprecedented, exclusive access into how I get it all done and save time blogging on a daily basis:
Surely, success of your blog is defined by your knowledge of the topic. That and the ability to convey your message in a language that would be easy for your audience to comprehend. But if you don’t have the right tools at your disposal, chances of your blog becoming remarkable are pretty slim.
Whether you want to know more about tools for better productivity during writing, better formatting options, or maybe a plagiarism checker, please read on. Each one of these tools has been carefully tried out and reviewed, and only the best ones out there made the cut.
In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people.
Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. With a little care and thought, any blog with an empty viewer can be grown into an influential force by following 6 essential ideas.
Regardless of how well you know your buyer personas or Google analytics, putting effort into growing a business blog is critical in modern marketing. An estimated 60% of companies in the US have a blog, and many view it as an integral part of their outreach. While blogging began in the 1990’s as a tool for individuals to share thoughts and hobbies with others, companies worldwide have realized the myriad SEO, lead generation and branding benefits associated with consistently creating content. If you’ve been hesitant to get started, fear not. We’ve compiled virtually everything you need for starting a blog that drives results.
If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.
The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you.
About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that ‘blogs are a great way to engage your visitors.’ (U.addresstwo)
Still not sure whether you need to have a blog?
Here are 20 stunning facts about business blogging that will make you think differently.