According to Hubspot, blogging for your business will increase your website traffic by at least 55%. Every time you post on your blog, you’re creating another opportunity to be found by potential clients for your business.
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.
As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay.
Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. However, what about the other elements? Can you define the x-factor behind blogs which feel like a conversation with a best friend, and the ones that put you to sleep?
The definition of effective copywriting hacks can vary widely according to target audience; what works well for a reader of Harvard Business Review won’t resonate with someone who prefers USA Today. However, some of the world’s best-known bloggers have mastered the art of writing conversationally.
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Between the hashtag and text speak, the English language as we previously knew it is gone forever. Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research.
While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible.
If you’ve been writing for the web long, you’ve probably heard of the 4 U’s formula, which says that content should be Urgent, Unique, Useful, and Ultra-specific. Originally developed by business coach and serial entrepreneur Michael Masterson, this formula works wonders for headlines, titles, and email subject lines, but with a little tweaking, it can be a powerful blog writing formula, too.
So what are the 4 U’s and how can you use them to write more powerful headlines and copy?
Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute.
25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. The long answer is much more complex.
If your brand is paying for low-quality content marketing, you might as well be throwing your money away.
There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche.
Several years ago, it was possible to “trick” Google into ranking information well.
Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding.
Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition.
If you’ve mastered the basics of writing well for readers online, you’re in for a treat. We’ve compiled the list of new web copywriting tips, which range from the advanced and scientific, to the slightly more unusual.
If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should also be eye-catching and unique in your content.
Do you want your customers to switch to your competitor’s website just because your headlines or paragraphs are too generic and scarce?
If not, use these 20 killer web copywriting tips to always stay in the forefront.