The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.
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It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all writers. If your goal is to be an effective copywriter, the good news for you is that these skills and traits can be learned. As in most things, the key to writing great copy is lots of practice.
If you’re looking to hire a copywriter for your business, the following 5 characteristics of great copywriters will help you sort out the truly talented from the merely mediocre.
Writing well is hard, and being a good copywriter presents its own set of challenges. Writers must take several elements into consideration when creating content, from tone of voice to grammar and formatting, and professional copywriters face the added challenge of turning on a dime. As a copywriter, you might write a topical blog post one day and evergreen website content the next, and you must be able to switch from one style to the other with ease.
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