Email should be the power player of your inbound marketing strategy.
In case you haven’t heard, it’s still an incredibly effective method of connecting with consumers. The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers.
It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Remember when Oreo tweeted a humorous custom image during the Super Bowl blackout in January, revealing they had a Photoshop-savvy employee armed and waiting?
It’s no secret that content marketers don’t always get the best rap.
In a recent satire on Huffington Post, marketer Keith Blanchard stated their “writing is exclusively consumed by other content marketers.” While his comment was in jest, there was some truth behind his words.
One of the biggest concerns businesses have about their websites–other than generating leads and making sales–is traffic. The more traffic you get, the more leads and sales you’ll eventually get. So the question is, how do you increase website traffic?
There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck.
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.”
How do you feel about most of the websites you come across online? Can you tell why you like them?
People are visual. Many even decide on a purchase based on what they see.
Getting your visuals right in the digital age is important. If you don’t do it, your competitors will. I know you are in the game to win. So, let’s do it!
To attract the best prospects, generate the most leads, and convert the most buyers, it pays to have a well-planned buying cycle or sales funnel for each buyer persona. That way you know where your sales are coming from and how to appeal to each type of customer.
So where does content marketing fit into the buying cycle?
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine.
Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2023. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.
One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. In an era where multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse.
If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter.
Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.