LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine.

Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2023. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.

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Engage Audience

One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. In an era where multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse.

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Creative Marketing Ideas

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter.

Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.

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Marketing Skills

In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it.

Marketing skills, therefore, have moved ever-closer to center stage in business.

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Inbound Marketing - Content Types

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging.

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Writing Rules

Technology and the internet have ruined the English language. Regardless of whether you’re for or against the abbreviated words and slang which are replacing traditional writing rules, there’s no denying the fact that content marketing best practices are way different than what you learned in college English.

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Inbound vs content marketing

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.

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If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral.

So, just what is content marketing?

Content Marketing

It is using any type of content to attract prospects and convert them to customers,  and to reconvert previous customers to repeat buyers.

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