I hope you all had a week of marketing successes! Here is a bunch of recommendations for you to follow if you want to significantly improve your blog or website with the help of content marketing. Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros!
Inbound is so hot right now. One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Over 3,300 participants from 128 countries worldwide weighed in on how their organizations are adopting current marketing trends, tactics, and practices, and what really drives results. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report:
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine.
Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.
The average income of a LinkedIn member is around $109,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.
There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.
If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive.
Why is an attractive Facebook page important?
With technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish?
Don’t worry – getting started with social media for small businesses doesn’t have to be hard.
It will take some research and experimentation to find what works best for your business and audience, but following are the basic steps every business follows to start using social media.
In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it.
Marketing skills, therefore, have moved ever-closer to center stage in business.
The internet is the great equalizer for small business marketing, especially with the advent of social media sites where you can reach millions of users. The problem is, it’s easy to get distracted on those sites and waste hours instead of moving on to other tasks.
Enter Twitter scheduling and social media automation, which have a lot of strong supporters─and strong opposition.
Both the support and the opposition have plenty of good reasons, but first, let’s define the difference between scheduling and automation.
Getting to spend a few days is Las Vegas is always a pleasure, but the experience is all the better when you’re surrounded by some of the best and brightest minds in the content creation world today. I’m in Vegas having attended the New Media Expo (NMX) 2013, which is billed as the world’s first industry-wide tradeshow, conference and media event geared exclusively for content creators. And I’m going to post update with insights from the expo’s experts in blogging, podcasts, web and video innovations, and social business.
A lot of us try to succeed in online and content marketing. Yet not all of us do.
Meet Marcus Sheridan. He succeeded.
I interviewed Marcus and asked him to share his advice and expertise with us. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas.