71 Killer Content Marketing Statistics For 2024

Content marketing moves incredibly fast. A decade ago, it was still an emerging strategy; today, it’s a cornerstone of modern marketing, used by over 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future, you’re in luck. We’ve curated 71 of the most powerful content marketing stats from the latest, high-quality research reports.

Topics covered range from content marketing usage to consumer preferences, and far beyond. Buckle your seatbelts, because this is going to be epic.

Top Content Marketing Statistics

1. 54.5% of businesses plan to spend more on content marketing in 2025. ¹⁴
2. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ²
3. 60% of marketers create at least one piece of content each week. ³
4. 78% of CMOs believe custom content is the future of marketing. ²
5. 57% of marketers report custom content is their top marketing priority for 2024. ⁴
6. Year-over-year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). ⁵
7. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%). ⁵
8. 44% of marketers have a documented content strategy. ¹
9. 48% of smaller organizations have a documented strategy, compared to only 41% of larger organizations. ¹
10. 73% of organizations have someone in place to oversee their content strategy. ¹

11. 86% of highly effective organizations have someone in charge of content strategy. ¹
12. 72% of marketers think that branded content is more effective than magazine advertisements. ⁶
13. 69% of marketers say content is superior to direct mail and PR. ⁶
14. 32% of marketers are producing significantly more content than they did a year ago. ¹
15. 82% of marketers who blog see positive ROI for their inbound marketing. ⁷
16. The most common content marketing tactic is social media, used by 87% of marketers. ¹
17. Gamification is the least common content marketing tactic; with only 10% of marketers using it. ¹
18. While 63% of marketers create whitepapers, only 34% publish full-length eBooks. ¹
19. Only 32% of marketers say they are effectively executing enough content. ⁵
20. Brands that create 15 blog posts per month average 1,200 new leads per month. ⁷
21. Facebook, YouTube, and Instagram have experienced the biggest growth in usage among platforms for content promotion. ¹
22. 49% of small businesses believe Slideshare is highly effective for content promotion. ¹
23. Customers who receive email newsletters spend 82% more when they buy from the company. ⁸
24. Brand awareness is a content marketing goal for 82% of organizations. ¹
25. Only 45% of organizations consider sales a content marketing goals. ¹
26. The top 5 content marketing goals in 2024 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. ¹
27. 63% of marketers use website traffic as an indicator of content marketing success. ¹
28. Top indicators of content marketing success are traffic, quality leads, social shares, and SEO. ¹
29. Marketers are least likely to use cost savings, cross-selling and increased customer loyalty as indicators of content marketing success. ¹
30. Articles with images receive 94% more views. ⁹
31. The average organization spends 30% of their marketing budget on content. ¹
32. 72% of large organizations, and 33% of small companies, outsource their content creation. ¹

33. Design, content distribution, editing, and analytics are also among the most commonly outsourced content marketing duties. ¹
34. Trends are the most common form of content segmentation, followed by profiles and buying cycle stage. ¹
35. 69% of content marketers feel a lack of time is their greatest challenge. ¹
36. 20% of businesses that spent $0-$500 per content piece said their strategy didn’t perform well, while 100% of businesses spending at least $4,000 reported their strategy as very successful. ¹⁴
37. Nearly half of marketers struggle with producing enough content, and producing content that engages. ¹
38. Only 23% of marketers struggle to gain buy-in for content marketing. ¹
39. 50% of consumer time online is spent engaging with custom content. ⁷
40. 73% of consumers get frustrated by irrelevant web content. ⁷
41. 70% of consumers prefer to get to know a company through original articles. ¹⁰
42. 90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships. ¹¹
43. 27,000,000 pieces of content are shared each day. ¹²

B2B Content Marketing Statistics

44. The best B2B content marketers credit their success to understanding their audience (82%), making great content (77%), having industry expertise (70%), and working with strong team members (69%). ¹

45. 93% of B2B marketers use content marketing, a 2% increase over 2020. ¹
46. 42% of B2B marketers say they’re effective at content marketing. ¹
47. B2B marketers with a documented strategy are more likely to consider themselves effective. ¹
48. 73% of B2B marketers are producing more content than they did a year ago. ¹
49. The average B2B marketer uses 12 different content marketing tactics. ¹
50. 76% of B2B marketers blog, and 73% publish case studies. ¹
51. 27% of B2B marketers say they are effectively tracking content utilization metrics. ⁵
52. The most effective B2B marketers believe blogs are the most powerful content marketing tactic. ¹
53. The average B2B marketer engages in content promotion on 6 social media platforms. ¹
54. B2B marketers believe LinkedIn is the most effective social media network for content promotion. ¹
55. B2B marketers believe X/Twitter is the least effective social media network for content promotion. ¹³
56. 58% of B2B marketers will spend more on content in 2024. ¹
57. Only 1% of B2B marketers will decrease spending on content in the next year. ¹
58. The most effective B2B marketers spend 39% of their marketing budgets on content. ¹
59. B2B marketers are most likely to outsource writing, with 64% seeking outside help. ¹
60. B2B marketers are least likely to outsource buyer persona creation, with only 5% seeking outside help. ¹
61. 95% of B2B marketers use some form of content segmentation. ¹

AI Content Marketing Statistics

62. In 2024, 83.2% of marketers are using AI to create content. ¹⁴
63. 46% of marketers use AI to write marketing copy. ⁷

64. 57% of marketers worry about losing relevance without AI. ¹⁵
65. 63% of marketers say they spend time on tasks that could be automated. ¹⁶
66. Only 34% of marketers say AI has greatly improved their marketing results. ¹⁷
67. 68% of marketing leaders using AI for basic tasks while focusing on important work are seeing real ROI. ¹⁸
68. 81.5% of B2B content marketers plan to use AI tools in 2025. ¹⁹
69. 80% of B2C marketers say AI tools gave better ROI than expected in 2024. ²⁰
70. 71% of marketers think AI can do some tasks better than humans. ¹⁷
71. 93% of marketers check AI-generated content in different ways before posting it. ²¹

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Sources

1. iab.com
2. DemandMetric
3. eMarketer
4. Altimeter
5. Aberdeen
6. Custom Content Council
7. HubSpot
8. iContact
9. Jeff Bullas
10. ContentPlus
11. McMurray/TMG
12. AOL
13. Statista
14. SiegeMedia
15. MarketingWeek
16. CEO Magazine
17. InfluencerMarketingHub
18. Firework
19. OrangeOwl
20. Invoca
21. Semrush