72 Amazing SEO Statistics & Facts For 2024

SEO Statistics

Do you want to understand the current trends and dynamics shaping SEO in 2024? You’ve come to the right place.

We’ve compiled and categorized a list of the latest SEO statistics for you.

Below, you’ll find updated stats on:


#1Affiliate SEO statistics
#2AI SEO Statistics
#3B2B SEO statistics
#4Keyword statistics
#5Link Building Statistics
#6Local SEO Statistics
#7Mobile SEO Statistics
#8Search engine statistics
#9SEO ROI statistics
#10Technical SEO statistics
#11Voice Search Statistics
#12Video SEO statistics

Let’s dive into the stats!

Affiliate SEO statistics

Affiliate marketing is a popular way to monetize SEO traffic from your website. Here are some statistics.

  1. In the United States and Canada, affiliate marketing is responsible for 16% of eCommerce sales, showcasing its significant impact on online retail. (Source: demandsage.com)
  2. Over 50% of traffic to affiliate sites comes from mobile devices, indicating the importance of mobile optimization for affiliate marketers. (Source: optinmonster.com)
  3. SEO is the top traffic source for over 69% of affiliate marketers. (Source: webtribunal.net)
  4. 45.3% of affiliate marketers say their main challenge is getting traffic to their sites. (Source: affiliatewp.com)
  5. 94.62% of affiliate-populated search results use the .com domain extension, based on keyphrase checks from the US in Google.com. (Source: detailed.com)
  6. The 3 most profitable affiliate niches are education, travel, and beauty/skincare. (Source: authorityhacker.com)

AI SEO Statistics

AI is transforming SEO practices, with tools like ChatGPT enhancing optimization and automation. Dive into these AI SEO statistics to see how artificial intelligence is revolutionizing the field.

  1. AI is used in 72% of content strategies to recommend SEO-friendly topics and keywords based on current trends and user intent. contentmarketinginstitute.com
  2. AI improves SEO results for 65% of businesses. semrush.com
  3. 37% of marketers use AI to automate time-consuming SEO tasks. hubspot.com
  4. 48% of the top news websites in ten countries block OpenAI’s crawlers, while 24% block Google’s AI crawler. reutersinstitute.politics.ox.ac.uk
  5. 70% of marketers use AI for brainstorming and creating outlines, and 40% use AI to develop overall strategies. siegemedia.com
  6. Writing jobs have dropped by 33% since ChatGPT was introduced. bloomberry.com

B2B SEO statistics

To succeed in B2B marketing, getting your content noticed by other businesses is key. These B2B SEO statistics will help you understand the impact and benefits of investing in this strategy.

  1. 57% of B2B marketers report that SEO generates more leads than any other marketing initiative. rockcontent.com
  2. 87% of B2B buyers are willing to pay more for a supplier with an excellent eCommerce portal. However, 90% would switch to a competitor if a supplier’s digital channel couldn’t meet their needs. salesforce.com
  3. 94% of B2B marketers use short articles/posts, 84% use videos, and 78% use case studies/customer stories. 53% of marketers find both videos and case studies/customer stories effective. contentmarketinginstitute.com
  4. 78% of B2B marketing specialists use SEO keyword research tools, and 70% use editorial calendars for their content. contentmarketinginstitute.com
  5. 66% of B2B buyers in the United States use the internet to research products or services they are considering buying. statista.com
  6. 49% of B2B marketers say SEO contributes the most to the success of their marketing programs. toprankmarketing.com

Keyword statistics

Effective SEO starts with thorough keyword research. Check out these stats to see how strategic keyword use can enhance your SEO efforts and boost your online visibility.

  • 91.8% of searches include long-tail keywords, reflecting user preference for specific and detailed queries. backlinko.com
  • About 14% of keywords are questions, often using words like “how,” “what,” “where,” and “who” in searches. backlinko.com
  • Posts with target keywords or similar terms in the URL get 45% more clicks than those without. backlinko.com
  • 95% of keywords get 10 or fewer searches per month. ahrefs.com
  • 91.45% of search volumes in Google’s Keyword Planner are higher than actual search numbers. ahrefs.com
  • Dating and personal services have the highest CTR in Google’s paid results, with about 6% of impressions resulting in clicks thanks to emotionally engaging ads. wordstream.com

Link Building Statistics

Backlinks continue to be a key element in SEO, heavily influencing search rankings. Explore these link-building statistics to see why quality backlinks are essential for your site’s success.

  1. High-authority, contextual backlinks cost between $700 and $2,000 per link. This indicates the premium placed on quality in the link-building market. userp.io
  2. Top-ranking pages on Google have, on average, 3.8 times more backlinks than those ranked 2-10, showing the critical role of backlinks in search engine rankings. searchlogistics.com
  3. 52.3% of digital marketers find link building to be the most difficult aspect of SEO, indicating the complex and competitive nature of acquiring quality backlinks. x.com
  4. 74.3% of link builders pay for links. Despite Google’s guidelines, most still find paid links effective. authorityhacker.com
  5. 73.5% of link builders create fewer than 10 links per month. Given the high cost about $1,000 per link, it might be more economical for businesses to invest in creating quality content that attracts links naturally. seo.ai
  6. 93.8% of link builders prioritize link quality over quantity. seo.ai

Local SEO Statistics

For local businesses aiming to dominate their market, leveraging detailed local SEO statistics is key. These metrics highlight the strategies that can significantly enhance your local search visibility and attract more customers.

  1. Over 46% of mobile searches have local intent. People are increasingly using their smartphones to find local businesses, products, and services. synup.com
  2. 64% of consumers use Google My Business to find contact details for local businesses. An optimized Google My Business profile can significantly enhance local visibility. optimize5.com
  3. 88% of customers are likely to choose a business that replies to all reviews, while only 47% would choose one that doesn’t respond to reviews at all. brightlocal.com
  4. 76% of people who search for something nearby visit a related business within a day. Local SEO drives physical traffic to stores. bizcaboom.com
  5. Local searches result in higher conversion rates, with 18% of local mobile searches leading to a purchase within one day. sagapixel.com
  6. Searches including “near me” have grown by over 500% in the past few years. This trend emphasizes the importance of targeting location-specific keywords. localseojet.com

Mobile SEO Statistics

With the majority of web traffic coming from mobile devices, optimizing for mobile SEO is crucial. Google’s shift to mobile-first indexing underscores this trend. Explore these key mobile SEO statistics to stay ahead.

  1. Mobile devices contribute to about half of all web traffic globally. In Q4 2023, excluding tablets, they made up 58.67% of global website visits. Since early 2017, mobiles and smartphones have consistently hovered around 50% of web traffic, surpassing this mark in 2020. statista.com
  2. As of April 2024, over two-thirds of the world’s population, or 5.65 billion people, use a mobile phone. datareportal.com
  3. Websites that rank #1 on mobile searches achieve a 23.63% CTR, which is slightly lower than the 29.83% CTR for the top-ranked desktop search results. advancedwebranking.com
  4. By 2025, 72.6% of internet users, or nearly 3.7 billion people, will access the web solely via smartphones. Most growth will come from China, India, Indonesia, Nigeria, and Pakistan. skillademia.com
  5. 92.3% of users prefer accessing the internet on their mobile phones, while 65.6% still use a desktop or laptop. whatsthebigdata.com
  6. Android accounts for 70.48% of mobile web traffic, while Apple makes up 28.8%. Together, they comprise 99.28% of all mobile web traffic. explodingtopics.com

Search engine statistics

Google is the top search engine, holding 90.8% of the market share across all devices in May 2024. To stay updated with its search algorithms, consider reviewing these case studies.

  1. Google’s index size is about 400 billion documents. zyppy.com
  2. Google dominates the global search engine market with over 90% share, handling 60% of U.S. search queries and generating over $206.5 billion in ad revenue from its search engine and YouTube. www.statista.com
  3. 54% of American adults said they wouldn’t use a search engine powered by artificial intelligence (AI). www.statista.com
  4. Approximately 18% of queries on Google result in searchers modifying their search terms without clicking on any of the results. moz.com
  5. About 21% of searches on Google lead users to click on more than one result. moz.com
  6. The main reason people of all ages use the internet is to find information. Search engines are used by 81% of internet users, while 74% use it for online shopping or auctions. www.smartinsights.com

SEO ROI statistics

Evaluating the ROI of SEO initiatives helps determine their value. These SEO ROI statistics highlight the financial impact and effectiveness of different SEO strategies for better decision-making.

  1. SEO delivers the highest ROI for e-commerce businesses, averaging between 200%-275%, translating to $2.75 profit per dollar invested. zestard.com
  2. SEO drives 15 times more clicks than pay-per-click advertising, making it a more efficient channel for generating traffic. Source: sparktoro.com
  3. SEO leads have a significantly higher close rate of 14.6% compared to 1.7% for outbound leads. digitalmarketinginstitute.com
  4. On average, an investment in SEO correlates with a 2.8% rise in revenue, demonstrating its effectiveness in driving business growth. Source: backlinko.com
  5. SEO ROI can be as high as 12.2 times the marketing spend. Including SEO in your budget is cost-effective due to its long-lasting benefits. terakeet.com
  6. 72% of marketers say creating relevant content is the most effective SEO tactic to boost ROI. optinmonster.com

Technical SEO statistics

Technical SEO is the backbone of your site’s visibility. Without it, search engines struggle to rank your pages. Let’s check out some statistics.

  1. 88% of websites have issues with redirecting from HTTP to HTTPS, which is crucial for site security. ahrefs.com
  2. 95.2% of sites have issues with 3XX redirects. It’s important to avoid redirect loops and long redirect chains, as they can harm site crawling and indexing. ahrefs.com
  3. A study of 374,756 domains found that over 67% have issues with using Hreflang. ahrefs.com
  4. 33% of websites pass the Core Web Vitals threshold, and this number is growing every year. ahrefs.com
  5. Pages with markup from Schema have a 40% higher CTR than pages without it. schemaapp.com
  6. Pages with title tags between 40 and 60 characters have an 8.6% higher CTR compared to those outside that range. backlinko.com

Voice Search Statistics

Voice search is becoming more prevalent as users find it quicker and more convenient than typing. To optimize your content for this growing trend, explore these essential voice search SEO statistics and stay ahead.

  1. Voice search is growing rapidly, with over 50% of all searches expected to be conducted via voice in 2024. This trend is driven by the increasing popularity of smart speakers and voice assistants like Siri, Alexa, and Google Assistant. incrementors.com
  2. About 20% of all voice searches use 25 common keywords. These are mostly question words like “how” or “what” and descriptive words like “best” or “easy.” palocreative.com
  3. 58% of consumers use voice search to find local business information. This underscores the importance of local SEO optimization for businesses aiming to capture voice search traffic. synup.com
  4. Nearly 60% of smartphone users have tried voice search at least once in the past 12 months, highlighting its growing importance in mobile search strategies. palocreative.com
  5. 70% of voice search results come from ‘Featured Snippets’ and ‘People Also Ask’. Featured Snippets are text excerpts at the top of Google search results, while People Also Ask offers additional related answers. forbes.com
  6. SEO experts predict that voice searches will grow from 1 billion to 2 billion per month in 2024, highlighting its growing popularity. techreport.com

Video SEO statistics

These stats will show you why video content is crucial for online success.

  1. Video results are 50 times more likely to achieve an organic ranking on Google compared to text-based results. vidico.com
  2. Most marketers find short videos to be very effective. The best length is 30-60 seconds, favored by 39% of marketers. Videos 1-2 minutes long are preferred by 28%, under 30 seconds by 18%, 2-3 minutes by 10%, and over 3 minutes by just 5%. wyzowl.com
  3. 75% of video marketers use AI tools for creating or editing marketing videos. wyzowl.com
  4. Including videos in blog posts can increase the chance of ranking on the first page by 53 times. Additionally, videos add an average of 2 minutes to the time users spend on a site. evolvemedia.com
  5. Mobile users see 12.5 times more images and 3 times more videos in organic search results compared to desktop users. semrush.com
  6. By 2025, videos are expected to make up over 82% of all consumer internet traffic. personifycorp.com

That wraps up our collection of SEO stats for 2024. As someone who practices SEO, compiling these facts was enlightening for me.

Now, I’m curious to hear your thoughts: Which SEO statistic stood out to you the most? Perhaps there’s a noteworthy stat that wasn’t covered here?

Share your thoughts in the comments below!