How much effort do you put into images for your blog posts?
Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters. In fact, it matters a ton because it’s what your readers will notice first when they click on your blog posts. Here are some data-driven, scientific ways to boost your visual content game:
While it may come as a surprise to some people, SEO is still alive and kicking.
Inc. magazine published click-bait piece recently with the title “SEO is Dead.” It promoted a “new” concept they refer to as online audience optimization (OAO). But here’s the thing. OAO isn’t anything new. In fact, it’s what smart SEOs have been doing for a really long time. As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical.
There’s nothing simple about creating a content strategy.
Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a serious advantage! Here are 10 of the most common things marketers fail to include in their content strategy:
Copywriters are seriously misunderstood.
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.
Are list posts part of your content marketing strategy?
If they’re not, they definitely should be! List posts are the second most-shared form of content, after infographics. They’re easy-to-digest for readers, and have an instant viral quality. That doesn’t mean you can sit down to pen the perfect list post without effort, though. There are tactics you can use to improve your content’s performance. Here is some of the latest data to improve your approach:
What is the secret behind the perfect blog post?
Is it the formatting, the research, the editing, the optimization, or the images?
The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Failing to perform any of these areas well can limit your blog’s success. Studies show that over 90% of marketers today are publishing custom content. There’s no lack of competition, which is all the more reason to ensure your work really shines. Here are the factors that go into an exceptional blog:
Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven?
It’s a sad statistic that reveals some pretty depressing truths. If you’re in the same boat, of feeling under-appreciated and wondering whether your work is really making an impact, what can you do? Well, diving deeper into some of the latest content research to improve your skill set is definitely a powerful place to start! Lucky for you, there are no ineffective blog writing tips here. We’ve surveyed the latest research and studies to provide you with the very best.
I bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. While 71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish.
I know exactly why you’re here, reading this.
Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.
Well, I’m going to let you in on one of the best-kept secrets in business today. Everyone’s using freelance writers. 62% of organizations are outsourcing their content, which is pretty staggering when you think about it. However, managing freelance writers isn’t always simple. Here are some of the most effective and proven hacks we know to help you succeed:
Feeling a little stumped about your next article?
Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again.
The average content marketer today uses 12 different tactics to spread their brand’s message. If you’re only using a couple blog post ideas, you risk getting left behind. Make it a point to add at least one of these to your content calendar: