While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters?

There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. Regardless of why you’ve avoided using freelance copywriters so far, here are 7 of the most common myths, debunked!

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You’ve decided to make the leap, and use a freelance writer for your marketing copywriting.

Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver. There’s a number of criteria that separate good writers from great candidates for your content marketing team. In fact, even if you’re picking among pre-screened writers, you should dig a little deeper. Here are 7 seriously important factors to consider:

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The winter holiday season means really, really big business.

December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter.

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Does it ever feel like you’re struggling to gain any traction on Twitter?

You’re definitely not alone. With over 6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Your lack of engagement could result from boring Tweet structures. Here are 11 tried-and-true Tweet writing formulas that really change everything:

Fantastic copywriting is the real key to success.

I challenge you to identify one great or even mid-sized brand with mediocre content. As far as I know, you won’t succeed. As long as brands have advertised, their visibility has been due in part to the quality of their content.

The need for highly-skilled writers has only grown in the age of the internet. Whether you’re looking to improve your own skill set or make the jump into one of the world’s most exciting and rewarding careers, we’ve curated a list of resources we know and trust. From beginners to experts, there’s something to benefit everyone on this list:

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