Copywriting is creative work. But today’s content marketers have an immense amount of information at their fingertips. If you’re not data-driven, you’re probably missing out on a wealth of information. Today, you’re in luck. We’ve scoured some of the most fascinating large-scale research projects, case studies, and other forms of intelligence.
What’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a lot less than you think.
What’s the best marketing you’ve ever encountered?
Maybe it’s Verizon’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Regardless, the marketing was probably far more than just content. It was probably really persuasive.
Did you know the average person spends over 5 hours every day online? And that internet usage continues to grow each year?
There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content. To help you bridge the gap between mediocre and excellent, or boost your volume without losing quality, here are 7 must-have tips for brilliant blogging:
Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic?
Well, you’ve come to the right place. Today’s audiences are tired of the “same old, same old”, so the time is right to be innovative, take a few risks, and implement some all-new tactics into your strategy.
Are you reaching your content marketing goals?
I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. We’ll clue you in on a little secret. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone.
There’s absolutely nothing new about brand storytelling. While the term is building buzz lately, it’s pretty much as old as the buyer-seller relationship – or perhaps even older. Some of today’s smartest organizations are mastering the art of telling tales on digital platforms, and experiencing remarkable results for their efforts.
When you think growth hacking, what comes to mind?
Depending on your exposure to this topic so far, you probably think of a lovable geek, manipulating enormous data sets on massive monitors. While that might not be too far off the mark, the sciences of growth hacking and marketing copywriting are actually far more similar than you think. Growth hacker copywriting is an emerging discipline, propelled forward by some of the world’s smartest minds. All of these people at the forefront understand one fundamental fact about business growth; that you’ll struggle to get anywhere without content.
No more mediocrity.
If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. The time is now to make your content so incredibly outstanding that it’s beyond reproach, even in a highly saturated world.
Are you with me? Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come:
Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. Studies have found that 60% of viral advertising isn’t created by Fortune 500s. It’s crafted by smaller brands. You have the power to earn thousands of Facebook shares, ReTweets, and +1s. And today, we’ll share some tips on how you can unleash it.
You already know the fundamentals of content that’s destined for viral. It’s going to be well-written, effectively targeted to the audience, and contextually spot-on. However, we’ve chosen to look a little deeper, and shared the science behind some of the world’s most popular blog posts: