Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic.
Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. Shabby content doesn’t engage readers. It doesn’t build valuable links. It doesn’t attract search engines, generate leads, or convert sales.
Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.
Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money.
Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it.
Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company.
On-page SEO is a process that no serious business should ignore.
Websites that follow technical best practices make it easy for search bots to find, read, and rank their content. As a result, they are rewarded with valuable traffic. Having the right on-page setup also improves user experience, which keeps people coming back.
Want to maximize your blog traffic? Sure you do. In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs.
Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money.
SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well. Unless you are satisfied with your current cyber status.
Having a good-looking website is not enough. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand.
If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2014 – that is what consumers want. If you plan to “ride the gravy train,” you had best follow suit.
The truth is that content has always been king on the Internet. However, whereas the focus was always on quantity in the past, quality now holds the trump card and determines the success of marketing campaigns. A somewhat logical progression, it seems like.
To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time, nobody knows exactly what will rank web pages and appeal to prospects.
Nevertheless, industry best practices are still very much worth implementing. They are trusted copywriting and search engine optimization techniques – tried and tested methods that over time have proven effective in boosting rankings, web traffic, click-through rates, and sales. They can also enhance credibility and authority.
We’ve listed 25 of the best practices of 2014 below. All of them adhere to SEO and content creation guidelines. Apply these to improve your chances of ranking and reaping…