Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money.

Looking to generate more leads and sales in 2015? Ready to take your business to the next level? Before you go spending on SEO and costly ad campaigns, streamline your content creation process. Learn how to spot fantastic writers online. Your company is only as effective as the people it employs, or indeed, outsources to.

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Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. To complicate matters, there’s a lot of misinformation out there. The solution is pretty simple, though: keep abreast of changes and follow industry best practices.

In case you haven’t been doing that, here’s a list of nine things you can start implementing today that will increase your traffic, leads, and conversions, as well as enhance your online reputation. Take your business to the next level in 2016!

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Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference.

Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Then, you still need to deal with the competition. Most niches and industries are saturated. New blogs pop up every day. Still, there are ways to attract more online visitors.

Want to increase traffic to your blog? Need more leads, customers, and sales? Here are seven things that you can do that will have an impact.

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SEO writing techniques? Yes. It might be 2016, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Likewise, if your material isn’t worth reading and does not serve its purpose, your page one rankings aren’t going to do much for you.

As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Do that right and you are bound to taste success on the web.

Here are five effective techniques to work into your digital marketing plan.

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As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. You need it for your website, your marketing, and your clients – you need it to stay relevant in your industry.

But are you doing it right? Are you hiring the right people for the job? You might not be, and a simple oversight can cost you time and money when you’re outsourcing content. The wrong freelancers can even sink your business. The next time that you hire a freelancer to handle your writing, keep the following eleven things in mind.

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Freelance writers can make or break your business.

Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Who can afford that?

Want to make sure you’re hiring the right person for your blogging and content marketing? Here are eleven things to look for when scouring the Internet for writers.

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SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry, SEO is not dead, and it can still help you rank in SERPs when creating content.

Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. After all, when you spend time and money on quality content, your prospects should be able to find it.

Want to get a leg up on your competitors? Need to generate more leads and sales for your business? Here is a collection of must-know tips to boost the visibility of your web pages.

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Blog successfully and you can smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to $800,000 per month!

But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without. In this post, I highlight five of the most important. If you’re just starting out with blogging, hopefully you will find this useful.

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