Helen Nesterenko | Author at https://writtent.com/
Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education.
Growth hacking… Is this a new buzzword or a must-have skill for a digital marketer? Like many things, the most effective solutions are often born from scarcity. That’s probably one of the reasons why growth hacking is a trend associated with start-ups. While it’s not quite hit the mainstream yet, I believe it’s just around the corner for larger organizations. The concept is based on two profound observations of modern business:
Continue readingAre you pretty clueless when it comes to Google+?
Unfortunately, it’s probably time for a crash course. Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 billion people as members. While its engagement rates are arguably much lower than Facebook or Pinterest, you can’t ignore the large percentage of its members who use the platform on a regular basis. We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts:
Continue reading
2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts.
Don’t know how to keep up?
Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%.
SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.
Continue readingYour company’s best advocates aren’t in your marketing department; they’re your current customers. Customer success stories are among the top five most popular forms of content marketing, and 64% of B2B marketers consider them the single most effective form of custom content. Consumer research is more self-directed than ever before, and case studies are a powerful way to demonstrate real applications of your product or service without a hard sell.
Continue readingDid you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? It’s pretty safe to assume that more than half of us struggle with publishing professional blog posts. Whether you’re failing often, or afraid to fail to begin with, you probably can’t escape the fact that content marketing is quickly becoming the norm. 78% of CMOs think content is the future of marketing ideas and strategy. Mistakes can range from egregious to subtle, and we’ve compiled a list of the most-common errors we see often:
Continue reading
There are so many bloggers around the web nowadays, and a lot of them write informative, good quality content that people like to read. A present-day blogger has to realize that many other bloggers have reached a certain level of popularity.
That is why, in order to become a successful blog writer, you must care about the popularity of your blog page. There are plenty of ways to promote the posts you create. We’ve got some of the most useful marketing tools right here.
I’m confident that for most social media managers, the path to gaining engagement isn’t always simple.
While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute:
Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. While there’s no substitute for mapping out your brand’s unique buyer persona profiles, learning from the best in the business could be just the inspiration you need.
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation:
Continue reading