The About Us page is one of the most visited pages of your website. But what happens after visitors land on it–do they stay on your site, look at your offerings, contact you for more information? Or do they disappear?
Part of the trick to keeping visitors and turning them into leads is to tell a powerful brand story, one that grabs and holds their attention like a great novel or movie. If you’re having trouble using stories in marketing, try these 15 storytelling techniques to help you write a better brand story.Continue reading