I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.
SEO writing techniques? Yes. It might be 2016, but content and search engine optimization still go hand in hand. What’s the point of high quality writing that ends up on page 40 of Google’s search results? Nobody will see it. Likewise, if your material isn’t worth reading and does not serve its purpose, your page one rankings aren’t going to do much for you.
As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Do that right and you are bound to taste success on the web.
Here are five effective techniques to work into your digital marketing plan.
As a small business owner, hiring freelance writers may be something that you do quite regularly, or at least, something that you plan on doing. What choice do you have, right? In-house writers are expensive, and content is king. You need it for your website, your marketing, and your clients – you need it to stay relevant in your industry.
But are you doing it right? Are you hiring the right people for the job? You might not be, and a simple oversight can cost you time and money when you’re outsourcing content. The wrong freelancers can even sink your business. The next time that you hire a freelancer to handle your writing, keep the following eleven things in mind.
So, you’re thinking of a career as a professional copywriter.
You’re dreaming of a life where you’re paid to be creative. Perhaps you’re a marketing enthusiast, or maybe you’d just like to work from home in your pajamas. Regardless, one thing is abundantly clear to those of us “on the inside.” Considering how to become a copywriter is a lot more sensible than you may think. The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. A exceptional career and lifestyle is within reach, and we’re here to tell you how to become a copywriter:
2014 was another fast-paced year in the world of SEO. From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship, there was no end to the surprises. The year included at least 3 major updates to the Panda algorithm, changes to local search, and a number of other tweaks. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come.
Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them:
Tired of sitting at your laptop for hours with only a few paragraphs to show for it? Missing deadlines because you can’t seem to keep up? Frustrated because you know you could be more productive, if only…?
Join the club. We’ve all been there. Sometimes a few times a day.
Fortunately, there is hope in the way of several writing techniques that can help you work more efficiently and be more productive. Here are five very practical writing techniques that have helped me become a more productive writer. I hope they help you, too.
The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more.
If you’re already a competent professional at your craft, you’ll need to consider making yourself into a true epic copywriter by acquiring some new content marketing skills. If you’re in the market to hire a staff copywriter or exceptional freelance writers, use this list as a guide for skills to look for.
Trying to understand copywriting? Looking for that missing element that will make your copy sparkle, shine and convert? Copywriting isn’t something you can just do at the drop of a hat, but there are tricks you can learn to do it well. In fact, there’s really only one secret, and I’ll even give it away up front. Ready?
Sales people are in the business of convincing others. It may surprise you, but marketers are as well. HubSpot’s Ginny Soskey writes that it’s crucial to understand why “other people think and act the way you do.” In order to convert new leads, a marketer needs deep understanding of their company’s customers. You should also develop a strong knowledge of behavioral psychology principles.
Freelance writers can make or break your business.
Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Who can afford that?
Want to make sure you’re hiring the right person for your blogging and content marketing? Here are eleven things to look for when scouring the Internet for writers.