Does your content work?

If you’re anything like most copywriters, the answer is “well, sometimes.” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good?

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While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters?

There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. Regardless of why you’ve avoided using freelance copywriters so far, here are 7 of the most common myths, debunked!

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Copywriting Formulas

Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Why wouldn’t you use proven formulas – used by master copywriters – that you can find in all areas of copywriting, and that save time by telling you exactly what to do and where to do it?

To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use.

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Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions – all in just one place!

Whether you’re a beginner wanting to learn more, or a copywriter looking to refresh their skills, this guide is for you.

This comprehensive collection of copywriting resources includes 10 chapters, with each one including links to resources that will help improve your copywriting skills and offer simple, practical steps to do so.

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Content Writing Tips

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult.

Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later – which they will probably never end up doing.

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Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. How? Through a mix of effective copywriting techniques and powerful conversion copywriting hacks.

Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition.

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Effective web copy magic

Writing effective web copy is either an art or a science, depending on who you ask. While there is no single tried-and-true web copywriting formula that works for every site, there are several methods copywriters can select from to create website copy that sells.

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Secrets of Professional Copywriters

Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.

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A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.

Whether you are looking for a ghostwriter for your blog, a copywriter for your website, or a business writer to create smart marketing content, the following guidelines can help you find the best freelance writer for your needs.

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SEO copywriting for your blog

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.

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