Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions – all in just one place!

Whether you’re a beginner wanting to learn more, or a copywriter looking to refresh their skills, this guide is for you.

This comprehensive collection of copywriting resources includes 10 chapters, with each one including links to resources that will help improve your copywriting skills and offer simple, practical steps to do so.

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With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult.

Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later – which they will probably never end up doing.

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Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. How? Through a mix of effective copywriting techniques and powerful conversion copywriting hacks.

Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition.

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Writing effective web copy is either an art or a science, depending on who you ask. While there is no single tried-and-true web copywriting formula that works for every site, there are several methods copywriters can select from to create website copy that sells.

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Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.

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A professional freelance writer can turn your content from drab to fab, drive readers to your door, and write engaging copy that will help make conversions. Finding the perfect writer for your business, blog or other endeavor can seem daunting, but it really comes down to a few basic steps and guidelines.

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SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.

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The About Us page is one of the most visited pages of your website. But what happens after visitors land on it–do they stay on your site, look at your offerings, contact you for more information? Or do they disappear?

Part of the trick to keeping visitors and turning them into leads is to tell a powerful brand story, one that grabs and holds their attention like a great novel or movie. If you’re having trouble using stories in marketing, try these 15 storytelling techniques to help you write a better brand story.

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Effective website copy can be broken down into two simple parts: it conveys information and convinces visitors to act. The ultimate goal of any website is to gain conversions, and website copywriting is the science of telling stories that urge readers to respond.

There is no one formula for website copywriting that works for every company. Short but sweet might be just the thing for one business, while another will require more in-depth information to convince visitors to take action. However, following are some steps all website copywriters can take to make the most of their limited time with readers.

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If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind. That’s what search engines want in 2023 – that is what consumers want. If you plan to “ride the gravy train,” you had best follow suit.

The truth is that content has always been king on the Internet. However, whereas the focus was always on quantity in the past, quality now holds the trump card and determines the success of marketing campaigns. A somewhat logical progression, it seems like.

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