Copywriting - Page 5

Did you know that only 20% of today’s chief marketing officers believe their staff are ROI-driven?

It’s a sad statistic that reveals some pretty depressing truths. If you’re in the same boat, of feeling under-appreciated and wondering whether your work is really making an impact, what can you do? Well, diving deeper into some of the latest content  research to improve your skill set is definitely a powerful place to start! Lucky for you, there are no ineffective blog writing tips here. We’ve surveyed the latest research and studies to provide you with the very best.

Storytelling is a major part of any content marketing strategy. Why?

You see, there’s one big problem with online marketing. It’s online.

In other words, since Internet marketing is … well, on the Internet, there’s no way for the visitors who happen to come across your brand to get to know you. In short, they don’t get the opportunity to understand who you are and what your brand stands for.

Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.

Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.

Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche.

If you’re currently on the lookout to hire an experienced, top-quality writer but can’t seem to find one by yourself, then you’re reading the right blog posts. Here’s a list of 9 quick tips to help you spot amazing article writers.

Engaging a blog reader is a hard thing to do, especially in this digital age. As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it.

To keep ahead in the blogging rat race, you need to be constantly improving your writing. Here are 11 actionable writing tips to help you do just that.