Content marketing moves incredibly fast. A decade ago, it was still an emerging strategy; today, it’s a cornerstone of modern marketing, used by over 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future, you’re in luck. We’ve curated 71 of the most powerful content marketing stats from the latest, high-quality research reports.
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future.
Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on?
Continue readingWithout the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around.
Truly great strategy has never been a matter of just accepting the status quo. Throughout history, the most memorable campaigns have been the ones that pushed the envelope. Apple’s 1984 campaign shattered consumer perception of computers as a boring, corporate tool. Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars.
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If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.
You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource.
As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point?
A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once:
Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.
That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again.
Before we list the newsletter ideas, however, there’s one important thing to keep in mind: You need to think like an editor.
Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.
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Quality content isn’t enough anymore. If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Wait, what?