It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay.

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Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future:

If you’re hoping to gain an edge above your competition, or position yourself as a thought leader, a podcast could be just the ticket for your content marketing strategy.

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You know there are people who just enter the room and the atmosphere changes. You feel their energy, feel their attitude to life, feel their wisdom and strength. I got a chance to sit down and talk to such a person.

Lights on. Guy Kawasaki.

Venture capitalist, entrepreneur, a former evangelist at Apple and the author of 12 books now.

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Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future, you’re in luck. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports.

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Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future.

Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on?

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Without the advances of bold thought leaders, there would be a lot fewer creative marketing ideas floating around.

Truly great strategy has never been a matter of just accepting the status quo. Throughout history, the most memorable campaigns have been the ones that pushed the envelope. Apple’s 1984 campaign shattered consumer perception of computers as a boring, corporate tool. Volkswagen’s negative “lemon” advertisement in the 1960’s was a definite risk, but it succeeded at casting the manufacturer’s product as reliable, family cars.

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If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.

You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource.

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As with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point?

A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once:

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Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.

That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. With this handy list, you’ll never have to worry about what types of content to include in your next newsletter again.

Before we list the newsletter ideas, however, there’s one important thing to keep in mind: You need to think like an editor.

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Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.

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