Online Marketing Archives - Page 3 of 6

20 Go-To Places for Newsletter Templates

7 Reactions 2 Comments

If you’re using email marketing to promote your content, you’re certainly on the right track. Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below:

Image source

Other estimates put the figure much higher, at closer to $57.25 for every dollar invested in newsletters and other forms of email outreach. Regardless, it’s clear that email is still a pretty powerful means of reaching your prospects and customers. Sharing your content through this medium allows you to provide value to your audience, and remain top-of-mind with prospects who are considering a purchase.

The TOP 100 Must-Read Internet Marketing Blogs

Helen Nesterenko

72 Reactions 226 Comments

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list.

Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.

As you can see in the following graph from Statista, the total volume of posts and blogs is continously growing – and – yes, it can be easy to miss important stuff from leading internet marketing blogs.

Save Time Blogging: 15 Proven Productivity Hacks

Jasmine Henry

5 Reactions 5 Comments

How long does it really take to create content? Reports vary, but many experts claim they work on an article for anywhere between 2 hours and several days. Are people on the quicker side creating low-quality stuff? Not necessarily – they’ve probably just mastered the art of productivity. I’ve been creating web content professionally since late 2010. On a typical day, I write anywhere between 2,000-3,500 words of really great stuff. I’ve learned more than a few tricks to speed myself up during my years at the keyboard. I’ve decided to provide you all with unprecedented, exclusive access into how I get it all done and save time blogging on a daily basis:

10 Content Marketing Failures – Do Not Try This!

Jennifer Barry

11 Reactions 4 Comments

Did you know that 91% of marketers are using custom content, but only 34% consider themselves effective at it? It’s pretty safe to assume that more than half of us struggle with publishing professional blog posts. Whether you’re failing often, or afraid to fail to begin with, you probably can’t escape the fact that content marketing is quickly becoming the norm. 78% of CMOs think content is the future of marketing ideas and strategy. Mistakes can range from egregious to subtle, and we’ve compiled a list of the most-common errors we see often:

How to Optimize Your Blog for SEO: 5 Steps

Jasmine Henry

8 Reactions 8 Comments

Not convinced you need to optimize your blog for SEO?

89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business.

Top 15 Conferences for Digital Marketers in 2014

Jasmine Henry

5 Reactions 3 Comments

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable.

Whether you’ve got the budget to attend two or twelve conferences next year, we’ve compiled a list of 15 of the most prestigious gatherings that are sure to inspire your outreach!

Ann Handley: Insights and Trends for 2014

Helen Nesterenko

No Reactions 2 Comments

At Writtent.com, I had the honor to speak with one of the top 20 women bloggers and the most influential woman in Social Media according to Forbes Women, the Chief Content Officer of MarketingProfs, Ann Handley.

She is also the co-author of the best-selling book on content marketing, Content Rules, which I highly recommend to read.

The Expert Guide to Content Promotion on Twitter

Viktoriya Semyrodenko

No Reactions No Comments

All too often, blog owners avoid their obvious need for content promotion. You can’t escape the fact that in order for your content to be seen, you have to let others know it’s there. There is simply no other way. Your content promotion strategy is just as important to your success as the quality of your blog posts.

4 Content Creation Secrets from C.C. Chapman

Helen Nesterenko

8 Reactions No Comments

At Writtent.com, it was a pleasure for me to interview C.C. Chapman, Chief Marketing Officer at YSN, author of Amazing Things Will Happen and co-author of Content Rules.

The two books I totally recommend to read, very inspirational and informative.

C.C. generously shares some of his content marketing and life wisdom with us.

7 Emerging Content Marketing Specialties

Pat Owings

11 Reactions No Comments

There’s just no question that the internet has drastically changed the face of marketing. A few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities.