Are you reaching your content marketing goals?

I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. We’ll clue you in on a little secret. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone. We’ve compiled a list of the most important measures, tools, and tactics, so you can begin gaining a comprehensive view of how well your work is performing:

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Marketing Events & Conferences

Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events.

Visiting different trade shows, summits, forums and marketing conferences is a great opportunity to become immersed in sharing your knowledge with the brightest and the best people in the industry.

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Content Curation Strategy

Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. But all that content creation sure takes a lot of time–time you sometimes don’t have.

Plus, after consistently publishing epic content for a while, the well of inspiration can dry up. Your customers and prospects are left with parched throats and you wonder what to do now.

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Content Curation Tools

With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.

*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.

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Content Strategy

Building a small business content strategy is hard work, but it’s probably about to get much harder.

Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates, “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset.

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You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works.

The problem is creating and distributing all that content.

Knowing what works and actually making it work for you are separated by a vast chasm, and the bridge that connects the two is a plan. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.

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Interview Questions

Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.

With a little guidance and inspiration, they’re a piece of cake.

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Small Biz Content Marketing Tips

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it.

Enter micro-content and the following content marketing tips for small businesses.

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