If you’re using email marketing to promote your content, you’re certainly on the right track. Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below:
Other estimates put the figure much higher, at closer to $57.25 for every dollar invested in newsletters and other forms of email outreach. Regardless, it’s clear that email is still a pretty powerful means of reaching your prospects and customers. Sharing your content through this medium allows you to provide value to your audience, and remain top-of-mind with prospects who are considering a purchase.