If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike.
Continue readingEvery marketer’s dream is to create a piece of viral content. Old Spice, Smart Water, and BlendTec are just a few examples of companies with campaigns that have received million of shares, and some serious brand advocates.
While there’s no reliable formula for virality, there are some tried-and-true tactics to increase the appeal of your next campaign.
Inspired by the awesome infographic designed by Voltier Digital (see scrollable image below), we’ve curated 17 fresh ideas
to help you generate more exposure than ever before.
Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007.
Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles). His traffic continues to decrease daily.
Have you tailored your marketing ideas to make them different from the sea of competitors’ campaigns? Make this a memorable Thanksgiving for your current and future customers.
Let’s celebrate this special time of the year and take a minute to reflect on all the things we are thankful for. At the same time, let’s also focus on how to bring the most out of your marketing ideas during this holiday.
With 9 in 10 organizations marketing with content, it’s evident that we need effective tools to create, publish, distribute, and analyze content published online.
Needless to say, there are lots of tools out there, but which are the ones worthy to give a try?
Here are some options that could be a great test drive for you.
Continue readingThe average marketer today uses 12 different content marketing tactics.
Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. It goes without saying that the wider you’re able to cast your net, the better your results will be. You need to consistently come up with more content marketing ideas to publish even more engaging content.
Recent studies by the Content Marketing Institute have found that 78% of best-of-class marketers are creating more content than they were a year ago, and you can be sure this includes more visual content, audio files, and slideshows than ever before.
The winter holiday season means really, really big business.
December consumer shopping will exceed $469 billion dollars this year. In fact, the average American spends nearly $800 just on gifts for Christmas, Hanukkah or Kwanzaa. It’s safe to say that positioning your brand to capture some of this holiday spend is definitely wise. And one of the very best ways to accomplish that is through an amazing Christmas newsletter.
Continue readingPeople have been telling stories since we could draw on cave walls. Bedtime stories, grand odysseys, tall tales, epic adventures, tragedies, romances, comedies – these are how we understand one another, how we bond with each other.
Stories are how smart marketers win their customers’ hearts.
Selling isn’t just about the cool things your product can do, and buying isn’t a logical process. Stories bridge the gaps between features and benefits and the deep emotional reasons people buy. Stories build connections between you and your prospects – emotional connections that keep them coming back to you.
Continue reading93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time.
Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.”
Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. This Complete Expert Interview Guide covers everything from finding the right experts and securing an interview to asking the right questions and promoting your new piece of awesome content. Armed with this ultimate interview guide, you can realize the full potential of the expert interview.
Talking to the right people is the most important part of successful content marketing interviews, since soundbites from the wrong people just aren’t as applicable to your audience or your purpose.