Interested in how to write headlines that make articles and/or blog posts go viral? Then your first step as a professional copywriter is to learn what words are the most effective at grabbing your readers attention. Here is a list of proven words that you can use in headlines and titles to gain more interest from your readers and promote sharing on social media.
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Crafting lip-smacking, mind-blowingly awesome content isn’t enough.
If you truly want to become a successful blogger, you need to nail the marketing part, and not just the content.
No idea how to do that?
Go through these 25+ resources that teach you how to market your blog better and the next thing you know you’ll be commanding a six-figure monthly audience.
Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education.
An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
I’m confident that for most social media managers, the path to gaining engagement isn’t always simple.
While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute:
Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. While there’s no substitute for mapping out your brand’s unique buyer persona profiles, learning from the best in the business could be just the inspiration you need.
You’ve invested your time, energy, and money in writing quality content that drives traffic. Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Writing is not enough: to be heard you have to share your blog posts with others.
Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list.
Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.
It’s no secret that creating high-quality blog posts can be incredibly time-consuming. Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? Of course you do. Once your readers finish consuming your content, their thought should never be “well, what do I do now?” We live in a culture of information-saturation. Consumers today are highly-distracted, which is why you need to end your posts with a bang, by including enticing, well-written calls to action.
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? Caution. You’ve just unwittingly stepped into one of the fiercest marketing debates today. While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use.
Simply Googling the phrase will bring up search results with strong opinions on both sides. To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business:
The average marketer today uses 12 different content marketing tactics.
Let that statistic just sink in for a minute. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. It goes without saying that the wider you’re able to cast your net, the better your results will be. You need to consistently come up with more content marketing ideas to publish even more engaging content.
Recent studies by the Content Marketing Institute have found that 78% of best-of-class marketers are creating more content than they were a year ago, and you can be sure this includes more visual content, audio files, and slideshows than ever before.
Growth hacking… Is this a new buzzword or a must-have skill for a digital marketer? Like many things, the most effective solutions are often born from scarcity. That’s probably one of the reasons why growth hacking is a trend associated with start-ups. While it’s not quite hit the mainstream yet, I believe it’s just around the corner for larger organizations.