The meteoric growth of web content has come with a crop of experts, who range from totally qualified to less than able to give sound advice. It’s truer than ever to take advice you find online with a grain of salt, particularly when the health and success of your small business is on the line. There’s blog marketing tips out there that can revolutionize your company, and there’s pieces of advice that are sure to hurt more than help.
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10 seconds. It isn’t enough time to publish a Tweet or respond to a Facebook comment, but it’s one of the most important metrics online. According to Microsoft research, that’s all the time you have to impress visitors to your web pages.
The average length of a website visit is between 10-20 seconds, but most decisions about the value of a page’s content are made in around 8 seconds. As Marketer John G. Olsen points out, there’s certainly no time to impress anyone with the main body content of your blog articles. You’ve got to capture interest with a dazzling title, intriguing introductory paragraph, and achieve stickiness with a concluding call-to-action.
Continue readingThere once lived a valiant B2B marketer named Lance. Even though he was incredibly clever, he had been tasked with a particularly arduous mission. His assignment was to create compelling content about one of the most boring products to ever be sold at the market. Not only did he have to write interesting content, he had to create a lot of it.
Lance discovered a magical secret nearly as old as time, which was that every buyer persona loves a good story. By switching his approach from simple information to a narrative, and by creating heroes and conflict, his audience grew.
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Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. However, what about the other elements? Can you define the x-factor behind blogs which feel like a conversation with a best friend, and the ones that put you to sleep?
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To understand “agile marketing,” you must first understand the whole agile methodology. Introduced first for software development, this method focuses on using new work cadences, sometimes known as “sprints,” to prepare for an unpredictable workflow. The traditional method is known as the “waterfall” method, or put simply, taking on each task as it comes, even if it’s piled on top of something you’re already working on.
Continue reading“The journey of a thousand miles begins with a single step.” – Lao Tzu
Mastering blog writing can seem hard and time consuming. Well, actually it is.
Writing is a skill, so it takes a lot of hard work and dedication to become a better writer.
It doesn’t mean it’s impossible, though!
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Blog successfully and you can smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Tim Sykes rake in up to $1,000,000 per month!
But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without. In this post, I highlight five of the most important. If you’re just starting out with blogging, hopefully you will find this useful.
On the Internet, there’s just about 1 billion websites and 4,350,000,000 pages of information.
Fact: There’s more than enough content on the web already. Way more than enough.
In blogger terms, that means that if the only content you publish is rehashed themes already found all over the blogosphere, then don’t bank on success. Maybe that strategy worked back when there were only 10,000+ Internet users per website, but today, there’s only 4 for each.
Continue reading“Oh, I’ve nearly finished my dissertation though I still have much time left” said no college student ever. When you work on your dissertation, time is against you. You may feel like researching, editing, revising, rewriting and researching again will last forever. In that regard, a professional dissertation writing service may be your light in the end of the tunnel.
Expert writers can find unique and interesting facts for your dissertation. Experienced researchers can find credible sources in the little known places. Or, they may eliminate all kinds of errors from your project. Giving you time and confidence, writing services can make your dissertation less stressful but more effective at the same time.
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The most vital characteristic of copy that sells is persuasive writing. Once you have mastered the ability to weave words in a way that will persuade people to buy something, you’ve pretty much got it made as an Internet marketer.
Persuasive writing is one of the most valuable skills you’ll ever learn … and, consequently, one of the hardest to grasp. If you’re currently struggling in this area, take a look at these 9 persuasive writing tips, and start watching your copy improve.
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