If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization:
What is the secret behind the perfect blog post?
Is it the formatting, the research, the editing, the optimization, or the images?
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Have you ever read a well crafted sales letter and raced for your wallet to buy whatever it was selling? Ever wonder how copywriters can compel you to part with your cash so quickly? Here is a list of the 9 best kept secrets that professional copywriters use to make sales.
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Writing a great blog involves doing many different things well. You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions – and that’s not even everything you need to keep in mind.
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The meteoric growth of web content has come with a crop of experts, who range from totally qualified to less than able to give sound advice. It’s truer than ever to take advice you find online with a grain of salt, particularly when the health and success of your small business is on the line. There’s blog marketing tips out there that can revolutionize your company, and there’s pieces of advice that are sure to hurt more than help.
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10 seconds. It isn’t enough time to publish a Tweet or respond to a Facebook comment, but it’s one of the most important metrics online. According to Microsoft research, that’s all the time you have to impress visitors to your web pages.
The average length of a website visit is between 10-20 seconds, but most decisions about the value of a page’s content are made in around 8 seconds. As Marketer John G. Olsen points out, there’s certainly no time to impress anyone with the main body content of your blog articles. You’ve got to capture interest with a dazzling title, intriguing introductory paragraph, and achieve stickiness with a concluding call-to-action.
Continue readingThere once lived a valiant B2B marketer named Lance. Even though he was incredibly clever, he had been tasked with a particularly arduous mission. His assignment was to create compelling content about one of the most boring products to ever be sold at the market. Not only did he have to write interesting content, he had to create a lot of it.
Lance discovered a magical secret nearly as old as time, which was that every buyer persona loves a good story. By switching his approach from simple information to a narrative, and by creating heroes and conflict, his audience grew.
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Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. However, what about the other elements? Can you define the x-factor behind blogs which feel like a conversation with a best friend, and the ones that put you to sleep?
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To understand “agile marketing,” you must first understand the whole agile methodology. Introduced first for software development, this method focuses on using new work cadences, sometimes known as “sprints,” to prepare for an unpredictable workflow. The traditional method is known as the “waterfall” method, or put simply, taking on each task as it comes, even if it’s piled on top of something you’re already working on.
Continue reading“The journey of a thousand miles begins with a single step.” – Lao Tzu
Mastering blog writing can seem hard and time consuming. Well, actually it is.
Writing is a skill, so it takes a lot of hard work and dedication to become a better writer.
It doesn’t mean it’s impossible, though!
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