That’s a lot of content.
According to to this article on Hubspot, increased blogging frequency means more traffic and leads. If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full.
So how are you supposed to create so much content?
With the rise of inbound marketing, one of the most popular options is to outsource and automate. Consider these 10 reasons to use reputable article writing services in your content marketing strategy.
1. Get More Leads
What’s the point of being in business? To make a profit, of course.
Outsourcing some of your regular content, like blog posts and articles, to experienced copywriters can help you get more leads and sales than you could get if you created all the content on your own.
Why? Because when you outsource, you can publish a lot more content than you could have created yourself, and because expert web writers know how to convert visitors to leads with effective links and calls to action.
2. Establish Expertise
High-quality article writing services use writers who are experts in your field. By outsourcing some of your content to them, you take advantage of their knowledge and experience, which also makes your company look better.
A team of independent writers can also stay on top of the many changing aspects of your industry better than you can by yourself. Because of this, content they create for you helps you appear on the cutting edge, building credibility and thought leadership.
3. Spread Business Awareness
One of the major reasons you should be blogging and writing articles is to build backlinks and improve search engine rankings. Using article writing services to accomplish this takes care of a basic purpose of content marketing.
Additionally, many article writing agencies are well-versed in the best practices of online marketing, so you get better search engine optimization and better backlinks.
4. Faster Than Doing it Yourself
Look at your editorial calendar. That’s a lot of content on your plate, right? Ask yourself how long it would take you to:
- Research each content project
- Gather materials for each
- Write each piece of content
If the time it would take, or the thought of trying to calculate it, gives you a headache, save yourself the trouble with outsourced article writing services.
5. Get More Time
Like hitting two birds with one stone, outsourcing your blog and article writing frees up your time to work on other projects. That way, your blog and articles keep running like a well-oiled machine, and you can focus on bigger content marketing initiatives.
6. Compound Other Content
One of the best things you can do in your content marketing strategy is maximize your efforts as much as possible.
Outsourced article writing makes that easy in 3 ways:
1. Writers can use specific links in the articles they create
2. You can use, reuse, and leverage articles however you like
3. Regular blog posts and articles build momentum and provide a foundation for other content
7. Easy Way to Test a Content Creator
If your editorial calendar is full, at some point you may want to outsource other content projects, too. Hiring a quality article writing agency to create valuable, optimized articles will help you decide if they are a good fit for your other content initiatives.
8. Custom Articles at Affordable Prices
Outsourcing won’t help you if the content that comes back is plagiarized, poorly written, or incorrect. The best article writing services deliver high quality, well researched, custom articles on time and at affordable rates.
9. You Own All Rights
When you purchase articles from an article writing firm, you own all the rights to all articles. That means you can publish or reuse or edit any way you like, plus all the expertise-building and time-saving benefits of outsourcing.
10. Revisions Included
If an employee writes an article and then needs to revise it later, that costs you time and an hourly rate. When you outsource content creation to an article writing agency, revisions are included in the price you agree on for the project, saving you the cost of another hour’s work.
Even better, some article writing agencies offer unlimited revisions to meet your specifications.
Interested in Expert Article Writing Services?