Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.
Interviewing experts in your industry is a fabulous way to add variety to your content marketing and get the powerful information and captivating stories your customers really want. This Complete Expert Interview Guide covers everything from finding the right experts and securing an interview to asking the right questions and promoting your new piece of awesome content. Armed with this ultimate interview guide, you can realize the full potential of the expert interview.
Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.
The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.
Minimize the backlash and make the most of your email list by following these basic do’s and don’ts of email etiquette.
If you’ve had a blog or website for very long, by now you probably know 2 important things about search engine optimization:
- a lot of keywords that seem perfect are too competitive, so they don’t bring in much traffic
- loads of visitors mean absolutely nothing without conversions
The trick to a successful website is twofold: first, you need to attract plenty of visitors, and second, you have to convince them to convert into readers, subscribers, and buyers. With the right strategy, you can achieve both goals and make your SEO do double-duty. The key is to use long-tail keywords.
Thanks to Google’s Panda and Penguin updates, getting your blog to appear on the first page of search results is trickier than ever. Building links is frowned upon, but you still need links to rank well. So what kind of link building strategy can you use to get the high-quality links you need without incurring the wrath of the Google gods?
The answer: a strategy that focuses on building relationships and benefiting readers.
Do your landing pages successfully convert visitors into subscribers, buyers, or leads?
If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization.
To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web. The more of them you can use in a single landing page, the better your conversion rate will be.
If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. Strengthening the call-to-action (CTA) on any given page or post often makes a bigger difference toward your number of leads and customers than tweaking the design or any other changes you could make.
Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results.
But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. By learning what your target market is looking for and what kind of language they use to find it, you can create products and content that are more attractive to them and that truly deliver what they want. That leads to a better reputation and more traffic and customers.
If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. But sending plain text emails from your Gmail account just doesn’t cut it for businesses. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results.