Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results.
But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. By learning what your target market is looking for and what kind of language they use to find it, you can create products and content that are more attractive to them and that truly deliver what they want. That leads to a better reputation and more traffic and customers.
If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.
The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you.
If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral.
So, just what is content marketing?
It is using any type of content to attract prospects and convert them to customers, and to reconvert previous customers to repeat buyers.
If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse.
Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example.
But like business blogging, newsletters for business sometimes have a bit of a learning curve.
If you’ve been wondering how to write a newsletter, the good news is it’s relatively easy. Once you make all the preliminary decisions about your e-newsletter, then all you have to do is plan the editorial calendar, get everything written, send it out, and track the results.
You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.
If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine.
In short, your business blog is where you can engage with people and build your brand like never before.
If you’ve been marketing your business online for any amount of time, you know that content marketing can be super powerful.
You probably also know that blogging is one of the best ways to make content marketing work for you.
But if you’ve never blogged before, or don’t know how to start a business blog, blogging and content marketing can be a little intimidating. The problem is, finding reputable resources to help you get started can be tricky, too.
Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can:
build your expertise and reputation in your industry
flood your website or blog with traffic
increase brand awareness and recognition
Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Because articles focus on the reader, not the link itself, these links are much more valuable, especially when you publish your articles on directories with high PageRank.
Whether you’re a professional writer yourself or a marketer tasked with writing powerful, effective content, you need to write like a pro to get the job done. Use these top 10 secrets of professional copywriters to make your copy stand out from the competition and get results.
