With 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years. Content marketers are among the most-innovative minds in business today, and may combine their talents for writing, video product, and social media in a single workday.

With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than TikTok, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.

Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started.

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Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective.

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60 million visitors a month head to Slideshare.

If you’re unimpressed, think about this:  it’s considerably less social than other networks.

While users can follow others, it’s primarily a center for information discovery.

The most-common tags on the network are business, market, trends, research, social media, and statistics.

Today’s media is all about the visual.  Your website is not likely to survive if it does not have striking graphics. Graphics are the spice in your reader’s soup.

If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.

You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource.

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