There are so many bloggers around the web nowadays, and a lot of them write informative, good quality content that people like to read. A present-day blogger has to realize that many other bloggers have reached a certain level of popularity.
That is why, in order to become a successful blog writer, you must care about the popularity of your blog page. There are plenty of ways to promote the posts you create. We’ve got some of the most useful marketing tools right here.
Whether you’re a beginner or a professional blogger, these tips will definitely help you explode your traffic:
The first tool that comes up is certainly social media. Facebook is a leader of social media platforms. So, why don’t we use this feature to the good of our blog posts’ popularity? Go ahead and introduce your staff, not only on your personal Facebook page, but also on the group pages you are in and that are relevant to your niche. The main goal here is to make people identify with your company and your employees so they will then share your story around the platform. The most popular posts on Facebook contain eye-catching pictures and short but clear, descriptive comments. Keeping that in mind, pick some interesting images and headlines for your posts on this social media platform.
Twitter is another great blog marketing tool that allows you to promote your blog for free. Once you write a new post, tweet it on your account. You’ll want to continue sharing your blog on Twitter for a week or so. Just be sure to change the wording of your tweet, even if you’re posting about the very same blog each time. This will prevent you from receiving the “spammer” label, and just might help you reach more potential readers. Hopefully your followers will retweet and fave your message, so the number of potential readers of your blog will go up.
Using Google+ is a great way to get some views for your blog post. Do not hesitate to share each post you create on this social network. While sharing things here, don’t forget to interact with the people of your circle on a regular basis. In this case, it’s more likely that your friends will share the articles you post.
Having a LinkedIn account is important for those cultivating a professional and educated image. Share your posts here, and you will definitely receive some views from other professionals who find your work relevant, interesting, and informative. This resource will help you discover more about using LinkedIn as a blog marketing tool for promoting your blog: 6 Ways to Promote Your Blog on LinkedIn.
Just create a pinboard for your blog posts and add new pins each time you add new content. Do not forget about images in your blog and pay special attention to them when posting to Pinterest. The graphics in your blog are what allow you to put your posts on a Pinterest pinboard, so make sure the pictures clearly describe the content of your post.
This web-platform allows you to find the people with similar interests, education, hobbies, and jobs. Sharing the posts on this social network will give you opportunity to get views from peers that really understand what you are writing about, which means they will be actually be interested. There is no doubt their shares will help your content get more views. Is promoting with the help of StumbleUpon a new thing for you? You will find more information here: How to Use StumbleUpon to Promote Your Blog.
I would also recommend digg.com. On this web site, other users evaluate your content. If your post receives a lot of likes, it will climb up in the list. Those posts that reach the top of the list then receive a higher number of views. Give Digg.com a try and share your experience with us.
Reddit.com is similar to the resource we’ve just discussed in that other Reddit users vote every piece of content either “up” or “down,” so you may also want to give this one a shot, too. Before using Reddit, make sure you have read their rules, as sometimes they appear to be very strict.
Even considering the popularity of social media nowadays, email is still a good way to promote your content. In order to make it happen, just add a “subscribe” button to your blog page. Send out a newsletter to your subscribers every week (but not more frequently) letting people know about the new content that appeared on your page. There is a great resource that tells all about using email as a good blog marketing tool. Check it out here: 10 Tips to Promote Your Blog With Email Marketing.
Another thing that might be helpful is an RSS feed. By making your blog available to readers who use RSS tools, you can increase your viewership. Just update your blog on regular basis, and you will see the number of views increase.
11. Comment on Relevant Blogs
Commenting on relevant blogs will not only let you be up-to-date on all the latest trends of your area of interest, but you’ll also help attract some additional traffic. If you want to become a professional commenter and effectively build relations, start with by reading this article: 13 Not-So-Scary-Ways to Become a Master at Blog Commenting.
12. Join a Blogging Community
Hang out with your like-minded people everyday, talk about the latest topics, and do not forget to offer your content to be discussed. If your posts are worth attention, they will be shared around the community very quickly, which will gain your blog popularity.
13. Guest Posts
Before using this blog marketing tool, figure out who the big players in your niche are. After that, offer them your content as a guest post. They receive the benefit of your work for free, your blog’s readership visiting for the day, and your particular take on the subject. If it’s unique and helpful, there is a big possibility that “hot” bloggers would want to share your post with readers.
14. Link Building
Consider this strategy if you really want your traffic to explode, but be prepared to spend a good part of time for the link building campaign. Link building is actually a process of getting external websites to link to your content. The easiest way to get an external link is comment on another blog related to your topic with the link to your own blog post.
In order to keep your blog alive and popular, you have to keep in your mind two main things. First, do not forget to update the content on your blog on a regular basis. And second, promote it passionately using as many of the blog marketing tools we discussed above as you can.
And what about you? Do you have any ideas how to promote your blog posts? If yes, feel free to share your tips for blog marketing below in the comments. We would love to hear what you have to say.