Have you tailored your marketing ideas to make them different from the sea of competitors' campaigns? Make this a memorable Thanksgiving for your current and future customers.
Let's celebrate this special time of the year and take a minute to reflect on all the things we are thankful for. At the same time, let's also focus on how to bring the most out of your marketing ideas during this holiday.
1. Holiday message
Send a personalized e-mail to your customers to thank them for doing business with you. It is especially important to express your gratitude to clients who have stayed loyal to your brand for a long time.
2. Pre-Thanksgiving promotion
Your best bet is to get the undivided attention of your client before the start of the hectic holiday season. Let your followers know about the most important things that need to be taken care of before the main holidays.
3. Fun infographic
During this time of the year, you need to emphasize the sense of sharing. Provide some fun Thanksgiving facts, including useful recipes. Anything that relates to the holiday has the potential to become an evergreen marketing tool.
4. Gifts for your best clients
Time for a consumer psychology fact – people appreciate free gifts more than discounts or value propositions. By offering a complimentary gift, you bring them one step closer to becoming brand ambassadors. Your customers would love some recognition, whether it is for their achievements in the industry or their loyalty to your brand.
5. Make it a week-long black Friday
Develop anticipation by letting your followers know that this year you have something special in store for them. Have 7 Thanksgiving offers, ranging from free tools to discounts and gift card giveaways, one value proposition per day. One option is to make these offers available only to subscribers of your blog or newsletter.
6. Remember your mentors and business partners
Reach out to the people who had a positive impact on your business and the philosophy of your brand. Show a token of appreciation to those who in one way or another helped you shape your marketing idea. This time, make no requests, no mutually beneficial offers. Just a simple thank you note will do. Once the holiday season is over, you can go back to intruding on their everyday life.
7. Host an event
Nothing can replace face-to-face interaction. If your brand targets local customers, it is a good idea to host a live event and send out a warm invitation to celebrate with you. If you are feeling exceptionally generous, you can offer complimentary entry, free giveaways, hold a live Q&A session, etc. Turn the event into a tremendous networking opportunity.
8. Get a famous person involved
This is an addition to #7. Make it a special thank you to your customers. Give the audience and your loyal supporters a chance to interact with a local celebrity: this will add a definite wow effect to your event.
9. Make a video
Think visual storytelling. Provide content that evokes a deep emotional response (preferably positive, of course). This can be another item to add to your pile of evergreen content. Producing a video will not be easy, but the results will be worth the time and effort you put into it.
10. Thanksgiving hotline
Managing several things at once can be overwhelming, and that's where you enter into the picture. Organize a properly staffed toll-free hotline to provide all sorts of answers, give some last-minute troubleshooting, talk about life, and share some Thanksgiving wisdom.
11. Run a contest
Create a theme for your contest. Come up with an eye-catching name. Utilize social media to spread the word about the contest. List the names of important guest speakers, authors, or any influential people that will be in attendance. Follow up on the results and remember to continue the conversation after the contest is over.
12. There's an app for that
Providing a handful of practical applications during this hectic time of the year will be appreciated more than ever. Trust me, if you can't provide your customers with an extra set of hands, the least you can do is give them a tool that will potentially save them time and energy.
13. Be an example
Encourage and inspire people to do something for others. Join a local food drive, volunteer at a local foster home, or even host your own charity event or a fundraiser. These activities not only boost the team spirit among the company workers, but also help you to get some publicity.
14. Even more visual content
This can be a great idea for your company's Facebook page. Each day of the week, post an image or a status update about something you are feeling especially thankful for. Reflect on the things you are passionate about and emphasize the feeling of gratitude to your audience.
15. Never too early to start getting ready
To cut through all the marketing noise, your most effective solution is to start preparation early. Do not wait until the last minute to identify your goals and discover the ways to differentiate your marketing idea from others.
Do you think that Thanksgiving is an important time of the year full of opportunities for small businesses? Share your thoughts with us!