Are you pretty clueless when it comes to Google+?
Unfortunately, it’s probably time for a crash course. Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 billion people as members. While its engagement rates are arguably much lower than Facebook or Pinterest, you can’t ignore the large percentage of its members who use the platform on a regular basis. We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts:
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Using his own best-performing posts as case studies, Copyblogger’s Demian Farnworth shares everything you need to succeed, from optimal text lengths to image tips.
The experts at Wishpond know a thing or two about social engagement, which is brilliantly shared in this blog. If you’re nervous about starting with Google+, their formulas are the perfect place to begin.
A 23-minute video on great Google+ posts? For the visual learners among us, Martin Shervington’s video tutorial might be just the ticket.
4. Format Google+ Posts with Post Editor Chrome Extension
The tech savvy among us can benefit from this simple tutorial on how to add text effects to your posts with a simple Chrome add-on.
Search Engine Journal did a fantastic job of covering how you can benefit from one of Google+’s latest developments, the addition of image thumbnails (shown above).
6. Google+ SEO
Is it ironic that one of the highest-ranking results in search for related keywords is, in fact, a Google+ post? Learn how to make your content - and posts - rank much higher from Rich Eliason.
Move beyond mere plus ones in this awesome blog article, which shares how to convert people viewing your posts into connections.
The context and users of Google+ aren’t the same as the people on Twitter or Facebook. Courtney Ramirez brilliantly explains the difference.
The obvious benefit to writing Google+ posts is that you’re definitely not limited to 140 characters! I love Ahmed Zeeshan’s tips on how to improve the readability of your long-form content.
Have you mastered the art of bending this “SEO juggernaut” to your will when writing Google+ posts? The experts at Moz will show you exactly how.
Move beyond mere engagement with the help of this article, which shares how to best use the platform to reach your marketing KPIs.
If you only dive into one resource on this list, this should be it. Leading thought leaders share their insights on writing Google+ posts.
13. What the Plus!
The only paid resource on this list; it’s also one of the best. Guy Kawasaki is a leading marketer and Google+ advocate, and you can gain all of his knowledge in this book - which cost $2.51 at the time of writing.
The HubSpot blog will help you go a little rogue - but not too far outside the norm - in this no-holds-barred blog.
This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers.
Wishpond really delivers in this free eBook, which we love because it’s focused on how to effectively target the right audience.
This 9-minute video from the “SME heroes” series features Mark Timberlake explaining how to create engaging social content.
Who can’t help but love this article’s title? Even experts can benefit from how complete and thorough this checklist is.
This article isn’t the most advanced resource on writing Google+ posts, but it’s worth mentioning because it’s so remarkably accessible and easy-to-understand.
If you don’t understand exactly how Google+’s virality mechanisms work, this descriptive image breaks it down for you.
Timing is everything when it comes to social media marketing, right? This infographic shares data-based, optimal posting times for each major network.
Marketing thought leader Chris Brogan has mastered every social network, and his original Google+ infographic is unsurprisingly valuable.
Did you know there’s a whole world of hot keys specific to Google’s social network? Hongkiat’s guide is quick and specific.
24. Google+ Template Guide and Post Tips
We love this guide from Socially Stacked because it’s filled with gorgeous and informative custom images and infographics.
Not only is this a super informative piece of content, the authors get major props for integrating actual Google+ posts into their infographic to best illustrate the message.
The title of this article doesn’t oversell its contents. It’s filled with inspiring facts and quotes to get you pointed in the right direction.
It’s arguable that Google+ is much smarter about identifying spammers than other networks. Learn how to promote your content wisely, and without being obnoxious.
For more on the subject, we recommend Content Promotion Strategy: 23 Proven Ways to Explode Your Website Traffic.
No one ever said that Google+ was a simple network! If you’re an advanced user, these tips can help you further elevate your game.
I bet you aren’t familiar with everything on this list! Learn how to move beyond writing Google+ posts that engage to advanced tactics like targeting.
Fantastic content isn’t always enough. Learn some of the sneakiest and savviest methods to boost your exposure in this Vertical Measures article.
Do you use Google+ for business? Share your favorite posting tips in the comments!