If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike.
When you can demonstrate how your product or service creates actual results for your customers, new leads will flock to you, instead of your hunting for them.
What is a Case Study?
Also called case histories or success stories, these reports depict a problem and illustrate how your product or service solved the problem. Most business case studies work like testimonials and are based on a particular client’s success, while others show how you used your own methods to build your business.
Some case studies are more like experiments. Internet marketers create case study blogs and websites all the time to see what they can learn about search engines, social media, and more.
The point of writing a case study is to share data and results of a specific situation so everyone can learn what works and what doesn’t.
Why Writing a Case Study is Good Content Marketing
Wondering how writing a case study can help your business? Here are 6 ways case studies provide value to your customers and attract new leads.
1. Case studies show your expertise and experience in your industry. Proving what you know and that you can get results builds your reputation and brand. Who doesn’t want to hire an expert?
2. Case histories provide concrete examples to your prospects, helping them see exactly what you can do for them. Saying you’re the authority in your field is a lot more powerful when you can back it up with actual results.
3. Writing a case study can help your customers and leads solve similar problems. All content marketing should offer value, so the more problems you can solve, the more brand loyalty you’ll get in return.
4. Case histories are an indirect endorsement of your company. The more endorsements you have--whether indirect like case studies or direct like testimonials--the more new leads and customers you’ll get.
5. You can use case studies to showcase specific features and benefits of your product or service. You may sell your offer to lots of customers, but each client will have a unique result thanks to one particular aspect of your offer. Case studies let you promote the same product or service multiple times by focusing on different aspects that generate different results.
6. Case histories attract more qualified leads. There’s a reason case studies are also called success stories--they draw in prospects with a good story they can identify with. Everyone loves a good story, so writing a case study that makes people want to find out what happens next can lead to more customers.
If those reasons haven’t convinced you of the power of case histories, check out this article from Hoffman Marketing Communications that lists 7 more reasons to use them.
An Added Benefit of Writing Case Studies
One of the best things about case histories is that they are relatively inexpensive and easy to produce. Plus, if you market them as much as possible--sharing on social media, linking to them from other blog posts and guest blog posts, offering them as free downloads--they can attract lots of new traffic and customers than you’d get without them. How many testimonials can do that?
Do you use case studies as part of your business blog or content marketing strategy? Share your tips and success stories in the comments!