Christina Walker | Author at https://writtent.com/
SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity.
The internet is the great equalizer for small business marketing, especially with the advent of social media sites where you can reach millions of users. The problem is, it’s easy to get distracted on those sites and waste hours instead of moving on to other tasks.
Enter Twitter (now it’s X) scheduling and social media automation, which have a lot of strong supporters – and strong opposition.
If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. You know how powerful great content can be — you just don’t feel up to the task of creating it.
The good news is, almost every business blogger feels this way at one point or another, so you’re not alone. Even better, these blog writing tips will help you pump out great articles every time.
If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs.
So you brainstorm content topic ideas and create a strategy, and then you realize:
That’s a lot of content.
It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. Why?
Plus, content marketing for startups is cost-effective, so it helps you maximize the return on a limited amount of funding.
Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. But all that content creation sure takes a lot of time–time you sometimes don’t have.
Plus, after consistently publishing epic content for a while, the well of inspiration can dry up. Your customers and prospects are left with parched throats and you wonder what to do now.
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news:
You don’t have to create all that content yourself.
Most of the content you publish should be your own, but you can also curate content for your business blog. Content curation saves you time and helps you build relationships with other businesses and blogs.
With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.
*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.
With technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish?
You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works.
The problem is creating and distributing all that content.
Knowing what works and actually making it work for you are separated by a vast chasm, and the bridge that connects the two is a plan. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.