Christina Walker | Author at https://writtent.com/
It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. Why?
Plus, content marketing for startups is cost-effective, so it helps you maximize the return on a limited amount of funding.
Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. But all that content creation sure takes a lot of time–time you sometimes don’t have.
Plus, after consistently publishing epic content for a while, the well of inspiration can dry up. Your customers and prospects are left with parched throats and you wonder what to do now.
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news:
You don’t have to create all that content yourself.
Most of the content you publish should be your own, but you can also curate content for your business blog. Content curation saves you time and helps you build relationships with other businesses and blogs.
With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.
*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.
With technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish?
You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works.
The problem is creating and distributing all that content.
Knowing what works and actually making it work for you are separated by a vast chasm, and the bridge that connects the two is a plan. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.
Experienced content marketers have been hailing the expert interview as one of the best sources of content since the Internet was born, and with good reason. Interviews with experts help you get better information than you might have been able to get otherwise, vary the content you produce for more engagement, and lift the burden of creating tons of content on your own.
If you’re using content to attract and engage your prospects and customers, expert interviews can take your content marketing to the next level.
So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Now what?
First you need to find an expert or two to interview. Then you’ll nail down the details, the technical stuff, and the interview itself. Use these interviewing tips to help you prepare and record interviews your customers will love to hear and share.
Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.
With a little guidance and inspiration, they’re a piece of cake.
For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it.
Enter micro-content and the following content marketing tips for small businesses.