Christina Walker | Author at https://writtent.com/
If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should also be eye-catching and unique in your content.
Do you want your customers to switch to your competitor’s website just because your headlines or paragraphs are too generic and scarce?
If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter.
Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.
Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results.
But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. By learning what your target market is looking for and what kind of language they use to find it, you can create products and content that are more attractive to them and that truly deliver what they want. That leads to a better reputation and more traffic and customers.
If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog.
The optimal blogging frequency and the best times to blog will vary from business to business, but the following tips and resources will help you discover the best publishing timetable for you.
If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral.
It is using any type of content to attract prospects and convert them to customers, and to reconvert previous customers to repeat buyers.
So you’ve decided to pursue content marketing and started a blog for your business. Now what?
If you’re like most content producers, tracking all your content projects and making sure they get published and shared is an organizational nightmare. If you provide content services for your clients in addition to your own content marketing objectives, it’s even worse.
Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example.
But like business blogging, newsletters for business sometimes have a bit of a learning curve.
If you’ve been wondering how to write a newsletter, the good news is it’s relatively easy. Once you make all the preliminary decisions about your e-newsletter, then all you have to do is plan the editorial calendar, get everything written, send it out, and track the results.
You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog.
In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1, we listed most of the back-end tasks of starting a corporate blog. In Part 2, we’ll talk about the fun parts–branding and content creation.
If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog. Your blog is where you’ll point all your social media fans and followers, where you’ll accumulate a treasure trove of information for customers and employees alike, where your expertise and thought leadership will really shine.
In short, your business blog is where you can engage with people and build your brand like never before.
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If you’ve been marketing your business online for any amount of time, you know that content marketing can be super powerful.
You probably also know that blogging is one of the best ways to make content marketing work for you.
But if you’ve never blogged before, or don’t know how to start a business blog, blogging and content marketing can be a little intimidating. The problem is,
finding reputable resources to help you get started can be tricky, too.