ABOUT THE AUTHOR
Christina Walker
Christina Walker
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Christina Walker | Author at https://writtent.com/

Interviewing Tips

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Now what?

First you need to find an expert or two to interview. Then you’ll nail down the details, the technical stuff, and the interview itself. Use these interviewing tips to help you prepare and record interviews your customers will love to hear and share.

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Interview Questions

Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.

With a little guidance and inspiration, they’re a piece of cake.

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Small Biz Content Marketing Tips

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it.

Enter micro-content and the following content marketing tips for small businesses.

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Thanks to the Internet, your ideal customers are looking for you and researching your products online. So how do you get their attention over the competition? Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it.

So what is inbound marketing?

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Grow Website Traffic

One of the biggest concerns businesses have about their websites–other than generating leads and making sales–is traffic. The more traffic you get, the more leads and sales you’ll eventually get. So the question is, how do you increase website traffic?

There are a lot of tactics and methods you can explore, but experts like Marketing Sherpa and HubSpot agree that content marketing gives you the most bang for your buck.

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To attract the best prospects, generate the most leads, and convert the most buyers, it pays to have a well-planned buying cycle or sales funnel for each buyer persona. That way you know where your sales are coming from and how to appeal to each type of customer.

So where does content marketing fit into the buying cycle?

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There’s a lot that goes into effective content marketing. You need a lot of different kinds of content, you have to figure out how it all fits into your buying cycle, and your content has to adjust to the different media through which you share it.

measuring content that fits your buying cycle

So how do you do all that effectively?

By creating buyer personas.

These hypothetical representations of your target audience’s fears, problems, stumbling blocks, favorite places online, and preferred types of content help you tailor your content and approach people who are most likely to do business with you.

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Web Copywriting Tips

If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should also be eye-catching and unique in your content.

Do you want your customers to switch to your competitor’s website just because your headlines or paragraphs are too generic and scarce?

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Creative Marketing Ideas

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter.

Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.

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