Content marketing is serious business. Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute.
25% of the average marketing budget is dedicated to custom content. But how much should quality content cost? The short answer is, enough to get the quality you need to reach your goals. The long answer is much more complex.
There are few shortcuts to great SEO in the post-Panda update era. While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. Or can it?
Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Not fully convinced that a high search ranking matters?
Consider the following facts:
I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action.
They inspire to stay focused on my dearest dreams and help overcome all the challenges I face.
Being a child, I used to write down the most inspiring ideas from books into my notepad and read them from time to time.
Now I start each day by choosing the quote that best resonates with my mood and placing it on my computer’s screen.
Each time I look at the screen, I see a great advice helping to move forward.
If your brand is paying for low-quality content marketing, you might as well be throwing your money away.
Image courtesy of sdmania / FreeDigitalPhotos.net
There’s no room at the top of major search engines for information that’s thin, repetitive, or that doesn’t add value to your niche.
Several years ago, it was possible to “trick” Google into ranking information well.
Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding.
Image credit: Binkd
Every day, 55 million Facebook statuses are updated. The stream of information on the internet is staggeringly fast. Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence.
Whether you are a small business owner just learning nuts and bolts of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts.
Wondering if you need to set up a blog? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to?
If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you.
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine.
Despite the fact that it took the network 6 years to reach 50 million members, experts estimate that someone new creates an account every two seconds in 2013. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal.
The average income of a LinkedIn member is around $109,000, which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers.
There’s a lot to love about the network, and we’ve developed a comprehensive list of LinkedIn tips for your social media strategy.
Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition.
If you’ve mastered the basics of writing well for readers online, you’re in for a treat. We’ve compiled the list of new web copywriting tips, which range from the advanced and scientific, to the slightly more unusual.
Can a company ever have too much branded content? The statistics seem to indicate that the answer is no way.
In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013, 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand.
Getting the most mileage possible out of custom content is a true challenge professionals are facing every day.
In today’s business climate, successful marketing has become, quite obviously, the star of the show. It doesn’t matter if you have the world’s best product, unless it is marketed well, its target base customers will not find it.
Marketing skills, therefore, have moved ever-closer to center stage in business.