Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.

Want to learn what 73% of inbound marketers say their #1 metric is?

Or do you want to find out if you fall into the same categories as a typical inbound marketer?

Well, you’re in the right place. We had some questions about the process of inbound marketing, as we wanted to know how often they create content, what challenges they encounter, what problems they wish they could magically solve, and how they measure success on both the blog level and blog post level.

A stock photo is worth a thousand words, but a custom image is worth a thousand page views.

I’m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. It’s enough to help you scrape by, but does it help you visually communicate your brand’s goals or voice? Do any of your audience members stop and say “wow, that’s a really cool picture!” Probably not, and this is why you should be investing in custom images.

If you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either.

After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts.

Does it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? The solution to your problem might be business blogging – or creating more content if you’re already on it. It’s the single most-effective way to

Writing blog titles isn’t much of an art.

That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. It’s a highly unpredictable, non-exact science, but a science none the less.

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I can always tell when I’m reading amazing copywriting by the drool pooling on my desk. It happens when I read blogs like this one from Writtent’s very own Karri Stover or from HubSpot’s Marketing Blog. Those guys are just so darn good at what they do. And I think I’m on to their secret. Here are 11 key elements of copywriting that the pros have mastered.

Creating share worthy blog content is an art that many bloggers seem to struggle with. Instead of following a well-defined content marketing strategy, they rely on luck for their posts to get some social love.

That, obviously, is the wrong to go about it.

Why do some blogs have thousands of readers daily, while others struggle to break a dozen page views for each new article?

The difference is often in the social media and marketing efforts used to promote content.

A decade ago, simply blogging well and often was all it took for word to spread. Now, a content creator’s biggest challenge is gaining the attention necessary to get more subscribers.

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I know exactly why you’re here, reading this.

Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just don’t have the kind of time needed to write articles that will thrive in an age where SEO is more challenging (and based on quality content) than ever before.