Helen Nesterenko | Author at https://writtent.com/
It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Remember when Oreo tweeted a humorous custom image during the Super Bowl blackout in January, revealing they had a Photoshop-savvy employee armed and waiting?
It’s no secret that content marketers don’t always get the best rap.
In a recent satire on Huffington Post, marketer Keith Blanchard stated their “writing is exclusively consumed by other content marketers.” While his comment was in jest, there was some truth behind his words.
Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Along the way, a professional copywriter will paint a picture of how awesome life will be without it. Here are the seven steps to writing a copy that sells.
Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content? There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. There are now nearly 7 million blogs on the internet, a meteoric increase over the 100,000 that existed a decade ago. From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. We’ve highlighted 25 of our favorites below:
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.”
Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. This fact doesn’t mean you need to cut your losses, continue using various blog tricks, and wait for your phone to ring. It simply means you should realize the power of your blog for educating your future customers, and strive to create a reader experience that’s as informative and valuable as possible. Leveraging the experience and proven results of the best experts in the industry, we’ve curated 10 remarkable blog tricks to help you reach your sales goals, without resorting to pushy content:
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web?
92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.
How do you feel about most of the websites you come across online? Can you tell why you like them?
People are visual. Many even decide on a purchase based on what they see.
Getting your visuals right in the digital age is important. If you don’t do it, your competitors will. I know you are in the game to win. So, let’s do it!
Like a good handshake, well-written website copy conveys professionalism, promotes trust, and engages the other person. The value of successful SEO copywriting can’t be overstated, but although some professional copywriters have an innate knack for content writing, the art of effective copywriting is one that can be easily learned. Following are some website copywriting tips to help you create masterful content.
It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Keep the following SEO copywriting techniques and tips in mind when writing for your website.