To build an awesome business blog, regular updates and original quality content are unquestionable. The task itself is quite challenging, and one of the first questions raised is where to get the ideas?
Are you pretty clueless when it comes to Google+?
Unfortunately, it’s probably time for a crash course. Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 billion people as members. While its engagement rates are arguably much lower than Facebook or Pinterest, you can’t ignore the large percentage of its members who use the platform on a regular basis. We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts:
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2 million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts.
Don’t know how to keep up?
Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%.
There are so many bloggers around the web nowadays, and a lot of them write informative, good quality content that people like to read. A present-day blogger has to realize that many other bloggers have reached a certain level of popularity.
That is why, in order to become a successful blog writer, you must care about the popularity of your blog page. There are plenty of ways to promote the posts you create. We’ve got some of the most useful marketing tools right here.
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation:
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Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.
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A stock photo is worth a thousand words, but a custom image is worth a thousand page views.
I’m pretty sure that almost every blogger knows on some level they should kick their addiction to stock photos and curated visual content. It’s enough to help you scrape by, but does it help you visually communicate your brand’s goals or voice? Do any of your audience members stop and say “wow, that’s a really cool picture!” Probably not, and this is why you should be investing in custom images.
Continue readingIf you’re in charge of your company’s blog, SEO is just as important for you as creating quality content that inspires engagement and generates leads. After all, if you’re not getting traffic, you’re not getting engaged readers or leads, either.
After you slave and sweat over writing those high-quality articles your readers love, use this checklist of 14 blog writing tips to properly optimize your blog posts.
Continue readingDoes it feel like your business is stuck in a bit of a marketing rut? Are you frustrated with the same old direct mail or email campaigns, and struggling to prove the ROI of your outreach? The solution to your problem might be business blogging – or creating more content if you’re already on it. It’s the single most-effective way to
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Writing blog titles isn’t much of an art.
That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. It’s a highly unpredictable, non-exact science, but a science none the less.
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