Between the hashtag and text speak, the English language as we previously knew it is gone forever. Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research.

While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible.

Continue reading

There is only a 16% chance someone will actually read your entire blog article.

Staggering, isn’t it? Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Formatting your articles appropriately is key to success at business blogging.

Still, you need to avoid mistakes under review in this article at any cost. Remember that poor text formatting pushes off your visitors…

Continue reading

Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media.

If you’re new to press release writing and want to master this art, read our 4-step guide.

Continue reading

Copywriters are seriously misunderstood.

Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.

Continue reading

I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action.

They inspire to stay focused on my dearest dreams and help overcome all the challenges I face.

Being a child, I used to write down the most inspiring ideas from books into my notepad and read them from time to time.

Now I start each day by choosing the quote that best resonates with my mood and placing it on my computer’s screen.

Continue reading

Image source

Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money.

Continue reading

Does your content work?

If you’re anything like most copywriters, the answer is “well, sometimes.” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good?

Continue reading

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters?

There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. Regardless of why you’ve avoided using freelance copywriters so far, here are 7 of the most common myths, debunked!

Continue reading

Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Why wouldn’t you use proven formulas – used by master copywriters – that you can find in all areas of copywriting, and that save time by telling you exactly what to do and where to do it?

To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use.

Continue reading

Covering everything from the top tips and common myths to the best resources and formulas, this ultimate guide to copywriting will make it easy for you to find the answers to your copywriting questions – all in just one place!

Whether you’re a beginner wanting to learn more, or a copywriter looking to refresh their skills, this guide is for you.

This comprehensive collection of copywriting resources includes 10 chapters, with each one including links to resources that will help improve your copywriting skills and offer simple, practical steps to do so.

Continue reading