You know what the best thing about brand storytelling is?
It’s without a doubt, the one kind of content marketing that’s never going out of style. Research indicates that Facebook may soon lose its hold as the world’s most-popular social media network. The meteoric rise of trends like Snapchat indicates that the only constant is changing consumer behavior.
If you feel like becoming a Copywriting Superman, you need to learn how to attract visitors. Being able to put yourself into your customers’ shoes, you should also be eye-catching and unique in your content.
Do you want your customers to switch to your competitor’s website just because your headlines or paragraphs are too generic and scarce?
Between the hashtag and text speak, the English language as we previously knew it is gone forever. Print books and media have suffered as consumers worldwide turn to blogs and social media for discovery, education and product research.
While it certainly seems that content marketing is here to stay, as 55% of companies plan to increase their spending on custom digital copy, it’s a mistake to believe that you can abandon the principles of great writing to publish fresh articles as often as possible.
There is only a 16% chance someone will actually read your entire blog article.
Staggering, isn’t it? Research on how modern consumers engage with information online has found that while 79% of page visitors will skim the information, only 16% will consume every word. Formatting your articles appropriately is key to success at business blogging.
Still, you need to avoid mistakes under review in this article at any cost. Remember that poor text formatting pushes off your visitors…
Wondering how to write a press release? Great press releases are not that hard to write. They have a format that’s easy to follow. These basic guidelines will help you to write and distribute effective press releases that will get your readers’ attention and – best of all – get them to share the news on social media.
If you’re new to press release writing and want to master this art, read our 4-step guide.
Copywriters are seriously misunderstood.
Public perception of professional content marketers can range from air-headed creatives, to hard-driving advertising executives. I’m here to inform you that not everything you saw on Mad Men rings true. Not even a little bit.
I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action.
They inspire to stay focused on my dearest dreams and help overcome all the challenges I face.
Being a child, I used to write down the most inspiring ideas from books into my notepad and read them from time to time.
Now I start each day by choosing the quote that best resonates with my mood and placing it on my computer’s screen.
Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money.
If you’re anything like most copywriters, the answer is “well, sometimes.” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good?
While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters?
There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. Others remember the early days of SEO, and shudder. Regardless of why you’ve avoided using freelance copywriters so far, here are 7 of the most common myths, debunked!