Digital marketing quotes are a powerful source of insight and inspiration, guiding you through the challenges and opportunities of the digital world.
One of my favorites is
Content is fire, social media is gasoline. – a quote by Jay Baer.
This quote serves as a reminder that while creating valuable content is essential, leveraging social media can amplify its reach and impact.
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Few books have made a bigger impression on culture than J.K. Rowling’s Harry Potter series. With millions of copies sold around the world, the books defined the pre-teens years for the crop of millennials who are now entering the work force. The books are more than purely entertaining fiction, however. They’re rich with allegory and philosophy, and have more to reveal about marketing tactics and best practices than you may realize.
Continue readingAlthough social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. Big or small, a social media mistake can seriously hurt a brand, so understanding how to avoid these pitfalls is key to a strong strategy.
When planning your social marketing strategy and being active on social channels, avoid these 6 common content mistakes.
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Simply having a presence on Twitter, Facebook, and Instagram doesn’t guarantee your company scores of fresh leads and new customers. In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy.
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An estimated 88% of brands today are using social media for marketing. If you’re not on Facebook, Instagram, X (formerly Twitter), or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms?
Continue readingThe best thing about Twitter is the real-time interaction it allows businesses to have with partners, vendors, customers, and prospects. But the best thing is also the worst thing: to have real-time interaction, you have to be on Twitter all day, and in business you can’t afford that.
Unless you can hire a full-time social media manager to tweet, post updates, and otherwise engage with people online, you need to plan your tweets ahead of time and use a platform to publish them for you.
Continue readingWhen creating a content strategy, understanding the marketing funnel is your number one priority. If you’re not already familiar with the marketing funnel – also sometimes known as a sales funnel – there’s a good chance you’re losing many of your potential buyers. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel.
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Social media and blogging may be popular, but email is still one of the most powerful ways to keep and retain a loyal audience and customer base.
The subscription-based nature of email gets you inside your customers’ inner circle without raising their guard, which increases the potential for success – and the backlash if you do it wrong.
Continue reading3-5 seconds. Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand. Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company.
That means that fancy flash designs, enormous images, or any other elements which can slow your load time to a crawl are definitely out of the question.
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When it comes to social media, there are so many numbers you could track – likes, followers, shares or retweets, and more.
How do you know which are the most important, or even worth tracking at all?
How do you get started with social media for small businesses?
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