With 91% of B2B marketers using custom content creation, a new professional has emerged over the previous several years. Content marketers are among the most-innovative minds in business today, and may combine their talents for writing, video product, and social media in a single workday.
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Every content marketer has a dream of penning a piece that will earn the same mass exposure as the uber-viral Gangnam Style music video. While that’s nothing more than a dream for many of us, greater exposure is certainly a goal that’s within reach. Guest posting can help you tap into other blogger’s networks, but it’s time-consuming to form the relationships and deliver original posts.
Continue readingWith 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than TikTok, LinkedIn, or Twitter combined. It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase.
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The meteoric growth of web content has come with a crop of experts, who range from totally qualified to less than able to give sound advice. It’s truer than ever to take advice you find online with a grain of salt, particularly when the health and success of your small business is on the line. There’s blog marketing tips out there that can revolutionize your company, and there’s pieces of advice that are sure to hurt more than help.
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To understand “agile marketing,” you must first understand the whole agile methodology. Introduced first for software development, this method focuses on using new work cadences, sometimes known as “sprints,” to prepare for an unpredictable workflow. The traditional method is known as the “waterfall” method, or put simply, taking on each task as it comes, even if it’s piled on top of something you’re already working on.
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A content marketing strategy without visual elements is like chocolate chip cookies without any chocolate. It’s still good, but it lacks the mass appeal.
Researchers believe that around 65% of the population are visual learners, who are able to best process information that’s relayed in images, infographics and video. While the average adult reads around 300 words a minute, the human brain processes images 60,000 times faster than text.
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At Writtent.com, it was a pleasure for me to interview C.C. Chapman, storyteller, explorer, and humanitarian, author of Amazing Things Will Happen and co-author of Content Rules.
The two books I totally recommend to read, very inspirational and informative.
C.C. generously shares some of his content marketing and life wisdom with us.
The internet is the great equalizer for small business marketing, especially with the advent of social media sites where you can reach millions of users. The problem is, it’s easy to get distracted on those sites and waste hours instead of moving on to other tasks.
Enter Twitter (now it’s X) scheduling and social media automation, which have a lot of strong supporters – and strong opposition.
If you’re under the impression that outsourcing is a dirty word, you may be shocked to know it’s actually pretty commonplace. 35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing.
In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing.
If you’re using email marketing to promote your content, you’re certainly on the right track. Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below:
