With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.
*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.
A lot of us try to succeed in online and content marketing. Yet not all of us do.
Meet Marcus Sheridan. He succeeded.
I interviewed Marcus and asked him to share his advice and expertise with us. Over a period of 4 years he managed to increase his online marketing efficiency 15 times over for his company, River Pools & Spas.
Building a small business content strategy is hard work, but it’s probably about to get much harder.
Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates, “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset.
You know that inbound marketing is the hot new trend and that attracting customers with compelling content really works.
The problem is creating and distributing all that content.
Knowing what works and actually making it work for you are separated by a vast chasm, and the bridge that connects the two is a plan. Creating a content marketing strategy that incorporates customer research, quality content, and methodical distribution is key to successful inbound marketing.
Case studies can be powerful promotion tools, thanks to the many ways they can help your business. But figuring out how to write a case study, interview questions to ask, and the best ways to use your case history can be tricky. Like other aspects of your content marketing, case histories seem overwhelming.
With a little guidance and inspiration, they’re a piece of cake.
For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it.
Enter micro-content and the following content marketing tips for small businesses.
Content marketing is hot. As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. 33% of the average B2B marketing budget is currently allocated towards custom content creation. If you haven’t designed a content strategy, it’s high time to get started.
Can a company ever have too much branded content? The statistics seem to indicate that the answer is no way.
In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013, 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand.
While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low.
While it’s challenging to develop an accurate gauge of engagement on Google+, studies indicate that user engagement with the platform is weak, especially compared with social media giants Facebook, Pinterest, and Twitter.
Thanks to the Internet, your ideal customers are looking for you and researching your products online. So how do you get their attention over the competition? Inbound marketing, of course. While you can use traditional marketing and advertising to find customers, the new style of marketing online is more efficient, more cost-effective, and customers actually like it.
So what is inbound marketing?