SEO optimized blog posts

Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. You won’t get far without the putting effort into all three legs of the contemporary marketing triad!

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Optimize Your Blog for SEO

Not convinced you need to optimize your blog for SEO?

89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business.

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SEO Metal Gears

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. What is the point of writing an amazing and compelling article if people can’t find it on the web?

92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO.

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SEO Copywriting

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time, nobody knows exactly what will rank web pages and appeal to prospects.

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Copywriting Techniques

It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. Copywriting is for the user; it’s all about getting them to take action. SEO is for search engines; it’s about appealing to their algorithms. In reality, however, copywriting and SEO work together. Keep the following SEO copywriting techniques and tips in mind when writing for your website.

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Keyword Strategy - Dos and Donts

Is SEO dead? Not exactly.

The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. We’re now in an era where quality content creation reigns supreme, and search engines are increasingly taking social signals into account to judge the quality and relevance of content.

That being said, keyword research still matters. Given that 89 percent of consumers still head straight to Google, Bing, or Yahoo to search for branded product or service solutions, a keyword strategy is a tool to ensure your company is ranking well.

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Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results.

But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. By learning what your target market is looking for and what kind of language they use to find it, you can create products and content that are more attractive to them and that truly deliver what they want. That leads to a better reputation and more traffic and customers.

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SEO as we know it is actually gone forever. The most recent Hummingbird update to Google’s search algorithm was a final nail in the coffin of an industry that had been in decline since the major Panda update in 2011 that affected as many as 30% of all search results. Are you dubious, or worried that our position is extreme?

Old SEO Methods != Good Marketing

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SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Have you heard the term? Learn it well. Unless you are satisfied with your current cyber status.

Having a good-looking website is not enough. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand.Blog writing and search engine optimization can, however. All you need is a content strategy.

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This girl just wrote a great article using these tips.

Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can:

  • build your expertise and reputation in your industry
  • flood your website or blog with traffic
  • increase brand awareness and recognition

Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Because articles focus on the reader, not the link itself, these links are much more valuable, especially when you publish your articles on directories with high PageRank.

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