Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. It involves driving traffic, generating leads, and building authority. Not too hard if you have the right skills and strategy, but without an arsenal of SEO tools at your disposal, you are bound to waste time and money.

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To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time, nobody knows exactly what will rank web pages and appeal to prospects.

Nevertheless, industry best practices are still very much worth implementing. They are trusted copywriting and search engine optimization techniques – tried and tested methods that over time have proven effective in boosting rankings, web traffic, click-through rates, and sales. They can also enhance credibility and authority.

We’ve listed 25 of the best practices of 2014 below. All of them adhere to SEO and content creation guidelines. Apply these to improve your chances of ranking and reaping…

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SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising.

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. After all, what is the point of getting prospects to pages that do not serve a purpose?

To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. We have also included a number of resources for writers and marketers.

Bookmark, share, and enjoy!

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Stop wasting your time agonizing over how to write killer headlines that will get your blog posts read. Yes, it is still true that 9 out of 10 people will never look further than reading your headline, but that doesn’t mean writing them should be a pain-staking ordeal. Here are more than 25+ resources to help you learn how to write killer headlines with ease in minutes. These great tips will have you writing amazing killer headlines that will get your blog read and shared.

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If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list.

Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging.

As you can see in the following graph from Statista, the total volume of posts and blogs is continously growing – and – yes, it can be easy to  miss important stuff from leading internet marketing blogs.

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2013 was a pretty dramatic year for marketers when it came to SEO. Between the surprising Hummingbird Algorithm rewrite in August and the sudden disappearance of keyword data in September, it often seemed like major changes were coming at a fast and furious rate. It’s often said that marketers need to be accepting of change, and the last 12 months were clear evidence that the adage couldn’t be more true.

To help you refine your approach and optimize your content creation appropriately in the new year, we’ve looked back over the past 24 months of Google’s updates:

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Not convinced you need to optimize your blog for SEO?

89% of modern consumers use search engines to make purchase decisions, and 75% of search users never click beyond the first page of search results. Your website needs to rank well in Google, Bing, and Yahoo to capture the attention of your future customers. Fortunately, publishing fresh content regularly is one of the best ways to build positive SEO for your business.

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Great SEO isn’t really a standalone practice anymore. In fact, it’s really difficult to seperate search engine optimization from social media and content marketing, because these three factors form the pillar of a modern inbound marketing strategy. Keyword research and optimization can improve the performance of your SEO blog posts in search, while social media shares send a clear message to Google that your content is quality. You won’t get far without the putting effort into all three legs of the contemporary marketing triad!

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