Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. However, don’t expect to reach scores of buying masses until you master SEO copywriting and leverage search traffic.
Ranking in the top results of search engines, especially Google, is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so.