If you’re using email marketing to promote your content, you’re certainly on the right track. Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below:
Life is all about choices. Early in the morning, you decide whether to wake up or to reset your alarm and relax for extra five minutes. Later on, you decide what to have for lunch and how to spend time in the evening etc. Of course, some choices can be more consequential than other ones. For instance, the choice of a movie to watch is not so important. Meanwhile, the choice of a custom writing service may have significant effects on your academic performance and even career.
Building a community around your website or blog is a pretty big challenge. Not only do you have to get people’s attention, but you also have to make them want to return over and over again, as well as directly interact with what they’re seeing. That being said, while attracting people may be hard work, there are plenty of ways to help encourage reader participation. Here are some tips to help establish your online community and then build on it!
Every day, 55 million Facebook statuses are updated. The stream of information on the internet is staggeringly fast. Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. The internet has fundamentally changed the way consumers discover information and connect, and one of the most significant ways is the rising concept of digital influence.
Content marketers love earning page views. There’s nothing that feels better than putting hours of hard work and mental elbow grease into a blog article, and watching it pay off as the content make the rounds on Twitter and rack up thousands of hits.
However, I’ve got some news that’s probably no surprise for you.
Your CEO is probably more interested in leads. Not just any leads, either. Sales-qualified leads with an interest in buying your company’s product.
Feeling a little stumped about your next article?
Never fear, for you’ve come to the right place. Even the world’s most creative bloggers find themselves in need of blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again.
The science of content marketing is much bigger than publishing an occasional blog. Custom content has grown into a 43.9 billion dollar industry, and even skeptics have to admit that it’s serious business. The best content marketers are wizards who are able to blend writing, multi-media content, PR, social media, and networking into a comprehensive online presence. It’s hard work, and there’s no room at the top for branded messaging riddled with content marketing mistakes. To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls:
The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. According to HubSpot’s Rick Burnes, one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” An equally dangerous mistake is to start publishing without knowing exactly what we’re doing…
The time has to come to go beyond vague suggestions and analyze specific tactics that will lead to a powerful combination of blogging and social media interaction. Let’s talk about what your blog post should look like, how to share it via multiple social platforms, and when to do it.
If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs.
So you brainstorm content topic ideas and create a strategy, and then you realize:
That’s a lot of content.