The internet is the great equalizer for small business marketing, especially with the advent of social media sites where you can reach millions of users. The problem is, it’s easy to get distracted on those sites and waste hours instead of moving on to other tasks.
Enter Twitter (now it’s X) scheduling and social media automation, which have a lot of strong supporters – and strong opposition.
If you’re under the impression that outsourcing is a dirty word, you may be shocked to know it’s actually pretty commonplace. 35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing.
In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing.
Quality content is more than king, it’s the modern equivalent of a life boat. Today’s consumer is savvier and more connected than ever. Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition.
Coming up with new ideas can be difficult at times. Here are 15 great ways to come up with inspiration
Personal life events, past mistakes, and future goals can and should be your greatest source of inspiration. Think of a life event that has taken place recently: Is there anything about it that would be greatly beneficial for your followers?
The ancient saying that a picture is worth 1000 words comes as no surprise to content marketers. Images arouse emotions, set the tone for your writing, help you tell a better story, and aid your readers in “seeing” what you’re trying to convey in words.
It’s certainly possible to buy images. In fact, it’s easy. However, it can get expensive pretty quickly, especially if you’re committed to delivering quality visual content. If your budget is tight, you’ll be thrilled to learn that there are places to find images on the web for free.
Headlines.
The single most important piece of copy in a blog post.
One of the ultimate determinants of a blog post’s success.
If you don’t get them right, all the hours you spent crafting the post will go to waste, since nobody will read further than the post title.
Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go. Being overwhelmed by the intention to create a stellar piece of content, you cannot narrow it down to just one topic. Or the opposite: You have exhausted every option and are out of things to write about. We have all been there. Writer’s block hits everyone at one point or another.
Alright, hands up: how many of you fantasize about writing some epic shit that really leaves an impact online?
Let’s see, that’s… one… two… oh yeah, every damn one of you. 🙂
Truth is you wouldn’t be reading this site if you didn’t want to create something epic that goes on to change lives.
If writing isn’t your strong suit, then creating blog posts and other content marketing initiatives can be a huge hassle. You know how powerful great content can be — you just don’t feel up to the task of creating it.
The good news is, almost every business blogger feels this way at one point or another, so you’re not alone. Even better, these blog writing tips will help you pump out great articles every time.
If you’re using email marketing to promote your content, you’re certainly on the right track. Recent studies by MarketingSherpa have found that organizations across industries uniformly believe that email drives an incredible amount of ROI, illustrated below:
