It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. Why?
Plus, content marketing for startups is cost-effective, so it helps you maximize the return on a limited amount of funding.
Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing.
Maybe these stats will help convince you…
I’d be lying if I said this question didn’t keep many of our peers and colleagues awake at night. Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. We’ll clue you in on a little secret. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone. We’ve compiled a list of the most important measures, tools, and tactics, so you can begin gaining a comprehensive view of how well your work is performing:
Digital marketing industry changes so fast that it’s of crucial importance for every professional marketer to keep abreast of the major marketing industry news and events.
Visiting different trade shows, summits, forums and marketing conferences is a great opportunity to become immersed in sharing your knowledge with the brightest and the best people in the industry.
Content marketing done right can be a powerful tool for promoting your website and business and for generating more leads. But all that content creation sure takes a lot of time–time you sometimes don’t have.
Plus, after consistently publishing epic content for a while, the well of inspiration can dry up. Your customers and prospects are left with parched throats and you wonder what to do now.
Content marketing is only going to get more impactful, so if you’re not on the bandwagon already, now’s the time to jump on. If you’ve been hesitating because this type of online marketing requires so much content creation, get ready for good news:
You don’t have to create all that content yourself.
Most of the content you publish should be your own, but you can also curate content for your business blog. Content curation saves you time and helps you build relationships with other businesses and blogs.
With the rise of inbound marketing and the growing popularity of curating content, the number of content curation tools to help you find and share content has exploded. Use the following list of the best content curation tools for entrepreneurs and small businesses to jumpstart your efforts as a curator.
*Please note: we haven’t been able to test every content discovery and curation platform out there, but all resources listed in this post are popular and have great recommendations.
With technology and internet marketing trends changing so fast these days, it can be hard to keep up. Social media is an excellent example. Which platforms should you use? How often should you publish updates? What kinds of content should you publish?
You already know that guest blogging is an awesome technique to build and grow relations by generating incoming links. It’s 5 times more effective to grow a website audience and traffic by publishing posts on other websites than on your own. Even further, it’s the only white-hat SEO technique left out there that allows you to legitimately grow incoming links and audience.
Yet, there are mistakes that will absolutely sabotage your guest blogging efforts.
“So, stick a fork in it. Guest blogging is done, it’s gotten too spammy.”
Every marketer with an internet collection gasped when Matt Cutts, Google’s head webspam fighter, published these words on his personal blog a little over a week ago. For decades, guest blogging’s been the backbone of many brilliant brands’ outreach strategies, and often with remarkable results. Case studies have reported remarkable results, including 400% jumps in subscribers from landing a single post on a high-authority site: