10 Advantages of Outsourcing Content Creation
If you’re debating between outsourcing content creation and getting it all done in-house, you have to know the pros and cons of each situation to make the best decision for your investment. Consider these advantages of using an article or blog writing service to help you create the unique content your customers love.
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1. Save Money On Employee Benefits, Seasonal work, And Specific Projects.
Outsourcing saves you money. When you hire a reputable writing agency to create content for your content marketing plan, you save money by not:
- providing benefits for new full-time employees
- hiring temporary workers for busy seasons or projects
- giving current employees specialized training so they can complete certain projects
By outsourcing your blog posts, articles, newsletters, and other content projects, you can be more flexible with your budget and your content marketing calendar. When things get busy, hiring an outside firm to handle some of your content helps you keep up without the cost and hassle of part-time or seasonal employees. When you want to jump on a content marketing trend, outsourcing some of that content creation allows you to try something new and stay in budget.
Even better, saving money by outsourcing unique content creation means more money to put toward to other important projects and business objectives.
2. Save Time With Fast Turnaround And Multitasking.
Outsourcing saves you time. The best writing agencies deliver high-quality work in a relatively short amount of time, depending on the scope of the project. For example, short content pieces like blog posts and articles often take a week or less. You get the content you need when you need it, saving time and keeping up with your content marketing calendar.
Hiring an outside writing firm also saves you time by allowing you to complete multiple projects at the same time. While the firm pumps out weekly blog posts, for example, you can devote the time you would have spent writing blogs on bigger projects like ebooks or white papers.
If you’re still not convinced, look at your editorial calendar and ask yourself how long it takes you and your in-house team to research each subject, create each piece of content, and gather materials like images or quotes for each one. If you have more to do than just content creation, consider how much time outsourcing some of that would save you and how much more you could get done.
3. Take Advantage Of Others’ Expertise.
Outsourcing allows you to use the knowledge and abilities of others that you and your team don’t have. Using others’ expertise can take many forms, such as writing skills or knowledge of a particular medium or subject.
For example, if you’re in charge of the company blog but don’t write well, don’t understand SEO or blogging, or don’t know enough about your industry, hiring a blog writing service to take care of it for you is a smart idea. That way, the blog posts will be well written, properly optimized for search engines, effective at generating engagement, and in-depth enough to satisfy your audience.
Additionally, taking advantage of an outside writing service’s expertise builds your own expertise and thought leadership in the eyes of your audience, building your appeal and spreading awareness of your brand.
4. Maintain Your Enthusiasm.
Outsourcing unique content creation helps you stay excited about your business and products. Researching and writing content, determining the best types of content to use, deciding when and how to employ content marketing, and other tasks quickly drain your enthusiasm. And it’s hard to write the passionate content your customers want when you feel burnt out.
By outsourcing some or all of your content creation needs, you can keep your passion and enthusiasm about your company and conserve your energy for other projects. At the same time, the writing agency’s writers inject that same passion and excitement into the content they create for you, so both you and your customers can be excited about what you do.
5. Get Better Results For Your Investment.
Outsourcing content creation helps you get more traffic, more engaged readers, and more leads.
High-quality writing firms employ writers who know how to:
- optimize content to get more traffic from search engines
- write engaging, compelling content
- use calls to action and other techniques to convert visitors to leads
If you and your team aren’t skilled at getting the kinds of results you need your content marketing strategy to deliver, outsourcing to an article or blog writing service helps you get more bang for your content buck.
6. Introduce Best Practices, Standardization, And Consistency.
Outsourcing content creation helps you maintain a high level of quality throughout long projects and across all types of content. If writing isn’t your strong suit, keeping everything consistent and up to date with best practices – or even knowing what best practices are – can be tough.
When you outsource to a blog writing service or other unique content creators, the writers working on your projects are all professionals who know how to maintain the standardization that is crucial to branding, reputation, and successful content marketing.
Several quality checks, revisions, suggestions, and strict adherence to your company style guide mean your outsourced content will be more than well written. It will be effective and perfectly matched to your business.
7. Strengthen Your Content Marketing Strategy.
Outsourcing to a reputable blog writing service or content agency can dramatically improve your content marketing strategy, and even help you create one if you haven’t yet. Because they’re in the business of creating effective unique content, business writing firms know:
- what types of content are the most effective for different goals
- which tools to use to create and promote your content
- how to evaluate and analyze content and results
- what to change to keep getting results
If you don’t have a content marketing plan yet, a content agency can help you understand the basics and implement the most important techniques. If you do have a content strategy, discussing it with professional content creators can help you make sure your content is as effective as possible.
8. Gain A Trusted Content Marketing Partner.
Outsourcing to the right agency creates a strong, dependable relationship you can use to create and promote more and better unique content. By getting to know your business and industry, your content creation firm can write more effectively and ethically and with a high level of quality and enthusiasm. The agency becomes the partner you trust to help you make the most of your content.
When your outsourced writing team becomes a trusted extension of your in-house team, you have more than increased capacity. You have people you can rely on to get the job done well and on time, who go above and beyond your expectations, and who really want to help you succeed. Those kinds of business relationships are invaluable.
9. Share And Promote Your Content With Greater Reach.
Outsourcing content creation can help you get your content in front of more people. Many writing firms are also proficient in social media, meaning they can help you craft a strong social media marketing plan and create share-worthy content and calls to action.
The best writing agencies also share the content they help you create with their own networks. So not only is your content more effective and shared more often, it’s also seen and shared by more people originally, extending your reach exponentially.
10. Create A Wide Range Of Content Types.
Outsourcing content creation allows you to experiment with many different types of content, which has several accompanying benefits.
First, it helps you avoid the additional training or stress that creating multiple types of content in-house might cause, especially for smaller businesses who don’t have specialists for each department.
Second, it allows you to partner with one content development firm instead of hunting down a separate writer for each type of content you need, saving lots of time and strengthening a single relationship.
Third, experimenting with different types of content helps you see what works best for your company and what your customers prefer, so you can hone your content marketing strategy and increase ROI.
Other Advantages of Outsourcing Content Creation
If you’re still not convinced about the benefits of outsourcing, here are 15 more reasons to outsource your blog and article marketing.
Do you use a blog writing service to outsource some of your unique content needs? Why or why not? We’d love to hear your thoughts in the comments!
And do not forget to contact us, if you need any advice or help with creating engaging content you need to grow your business.
Comments (40)
You have done a great work by posting such a useful article. I like your point of using the experience of other in the content creation.If someone don’t know about the web design and development then how he/she can write about that. So it is better to outsource the content creation.
This 10 points may help all the time.
Outsourcing has taken many forms in recent times. outsourcing provides low cost budget to growth business.
Great post Christina
The ROI for outsourced content is massive – but most businesses don’t know how to measure it properly.
That’s why freelancers like myself have to be able to educate their prospects on the value they’re providing – as well as delivering an excellent service that proves this value using various conversion metrics.
That’s another reason why every freelancer should have their own customer-facing blog!
Thanks
Loz
Great Post !!!
Thank you for sharing this very helpful article. Those businesses who are considering to outsource their content are surely delighted with this information. Cheers!
Great post Christina
The ROI for outsourced content is massive – but most businesses don’t know how to measure it properly.
That’s another reason why every freelancer should have their own customer-facing blog!
Thanks
Regards,
Ashley
Yep, managing outsourced contractors can be difficult at times, agree with you here )
thank you for a really great tips perfect for those who take outsourcing businesses
Gale, thank you for stopping by and letting us know :)
Thank you for the tips. Outsourcing really helped me to grow my business. This is a personal experience sharer.
I currently run a ladder shop but with employee outsourcing and payroll outsourcing, it helped me to pay more concentration on the marketing field too.
Accounting asia is a great companies for those who stay in asian countries.
This is a great topic you have covered here. Really informative tips. I can use them to help myself. Thanks for sharing.
Hello ,
By getting to know your business and industry, your content creation firm can write more effectively and ethically and with a high level of quality and enthusiasm.
Thanks
Totally agree :) Understanding your customers is the key.
outsourcing IT services, I totally agree.
Millard Foe, I also think that the Philippines is a good place to outsource to. I’ve a few Filipino friends, and they’re genuinely nice people. And I know that most Filipinos are too.
Great article by the way Christina!
Outsourcing can turn out to be a geat solution in numerous business areas.
Right you’re
Thanks christina for the nice post. I think company’s main motive to outsource is cost saving, access to skilled resources and to gain a time zone advantage. By outsourcing business companies can save on infrastructure and technology.
Good topic… Actually in house and outsourcing..both are good, but today outsourcing is good as it saves effort and time. A selection of good outsourcing company always make the project successful.
Right you’re. Outsourcing can be a great way out for many blog owners. But they should be very careful while selecting outsource content creators as the quality of articles will significantly influence the blogger’s business.
It’s very helpful and motivational article for me. Now I can hire content creators for my finance blog.
Good luck, I’m sure you’ll find great writers for your blog.
Intresting article came across it google searching begginer here its so full of info and stuffed with good links looking for good unexpensive writers either freelancers of angency writers any pointers love your blog.
Hi, Efrain,
You might want to check this post: 7 Ways to Spot Amazing Freelance Writers. It will give you some hints on where to look for good writers and what to consider before hiring one. Good luck with finding the right ones for you!
Excellent points. :-)
Outsourcing is really a smarter option than employing a content writer. You only have to pay for the specific task, and the quality is exceptional . I usually outsource it to Habiliss since I trust their expertise.
Suzy, thanks for sharing :)
Nice List Christina, It is very helpful for outsourcing business companies.
Rajesh, glad you liked it :)
Outsourcing can save a lot of time and money whilst achieving what a company wants in shortest possible time. Quality content can be produced with a minimum effort
This is really an awesome post and I got some new and fresh idea from this. I have bookmarked your blog and hope I will get lot more knowledge from you as well.
I definitely agree with you because outsourcing makes the work easier and faster. Sometimes i try doing a lot by myself but end up achieving little. Outsourcing helps people which don’t know about the services or how to use them. So these people can usually use the outsourcing services from the companies or individuals it saves a lot of time.
Thanks… Keep sharing…
great heads up .. really loved your writing . if you could give me some more then it would be really helpful .. i am new on this.. thanks in advance.
Really I have done lot of research and great work for us as well, I really get some very useful information on your writing. Thanks
Very nice post. I’ve been thinking about that for a long time. Thanks a bunch.
Outsourcing should give you enormous profits, if you choose the right partner. The word on the street is “choose wisely.”
CNGBS provide the highest quality business process outsourcing solutions at competitive rates with dedication to building strong partnerships and a solid commitment to our clients.
Thanks for this helpful post.
I think one of the greatest problems to outsourcing content creation is cost. If you don’t have a big enough budget you might not get the quality you crave for. I will also like to add that high cost doesn’t always translate to high quality. A friend once outsourced a blog post for $50/500 words and he was given garbages while I’ve used a cheap service like Cheap-Pillar-Articles.pro and received exceptional content.
The key here is taking the time to do proper research and find the right content for the right budget.
That is a wonderful list of common advantages of hiring a content writing service. I work for customessays2go.com and I will surely be going to use this information to tell our customer about the benefits of outsourcing a content creation service.
This article is very helpful for all. she shares on freelancing guidelines and seo most importance for digital marketer
Useful post for me , because I am trying to be a content writer.